That's called B1G envy. With their backs to the wall, they have to cry about others who they think should be thrown under the bus as well. Akin to a sibling getting caught and punished, then ratting out their brother/sister to drag them down too. Those two teams might personally bring in more viewers to watch them vs RU (I dont know the numbers), but they dont bring the Big Apple and the Tri-State area into the mix. RU was a slam dunk for the B1G as evidenced by the explosion in the media rights deal once Rutgers entered the fray.