Giving away valuable assets to people who do extra credit assignments is not a sound business strategy.
Neither is accepting 30 cents on the dollar for donations. That's great that you earned 15 bonus points, but Rutgers effectively crowded out someone who donated $1400 more than you to accommodate you.
I know in my case, donating $1200 to get Black parking is essentially telling me that my donation is not valued & I would have gotten a spot two lots better if I just wasted the money on Detroit tickets & did my extra credit assignments.
I tend to agree on the bowl ticket thing. I couldn't believe it when I read it, but I sure took advantage of it. My guess is that they were trying to influence future bowl selection by showing that we would sell the tickets and the bowl wouldn't have to eat them. Whether or not that was a good idea, I don't know. I tend to think it probably wasn't.