Your statement reflects the opinion of 50-60% of New Jersey residents. Do u have pride in your home? I mean it is just a roof over your head, do you have pride in your community? It is about appreciating where you live. If u like where you live you will defend it. Rutgers as the state U is part of that equation. Many NJ residents have more pride sending their kids to out of state universities that are not even as good as Rutgers academically yet brag about their kids being there. I have traveled to most states in the US and NJ as a whole has the least pride of any state I know. There are states with half the resources, educational opportunities and cultural experiences yet they have twice the pride. I don't know if you can ever change that culture in one generation. That is why it is a "thing"!