Important:
Since Rutgers and Maryland jumped to the Big Ten, BTN's sub count has risen to some 60 million households, up 15% from the 52 million customers it reached at the end of the 2013-14 academic year. But it remains to be seen if BTN can flip the script and begin expanding in the opposite direction. (The westernmost Big Ten school is located in Lincoln, Neb,, which is practically the geographic center of the U.S..)
"We're looking west of Nebraska to make sure people can see the kind of games we can offer," said Mr. Silverman, who notes that BTN is carried on Time Warner Cable in Los Angeles. "But we are very happy with our distribution. We think the Big Ten is the one true national conference. Our alums are everywhere. The SEC is just a regional conference in terms of its alums and where they live. We truly have a platform and a fan base that will allow us to be the leading collegiate sports network."