It surprised the heck out of me.
http://www.nj.com/rutgersfootball/i...rketing_chief_talks_football_season_tick.html
"In the industry those first-year season ticket holders are the toughest to renew because fans get all fired up and then they realize maybe a three-game plan is better. So we're renewing at a 90 percent renewal rate. We've sold over 2,500 new ones so doing all the math, with six weeks left to sell, I think we're going to be right around the same number. We're happy with it. To sustain a jump like that in Year 2, we're pretty happy with that.''
http://www.nj.com/rutgersfootball/i...rketing_chief_talks_football_season_tick.html
"In the industry those first-year season ticket holders are the toughest to renew because fans get all fired up and then they realize maybe a three-game plan is better. So we're renewing at a 90 percent renewal rate. We've sold over 2,500 new ones so doing all the math, with six weeks left to sell, I think we're going to be right around the same number. We're happy with it. To sustain a jump like that in Year 2, we're pretty happy with that.''
