Not exactly. It used to be point blank against the rules for players to earn any money directly or indirectly related to their “name, image and likeness” as a basketball player.
Now there will be a valuation committee assessing the validity of any deals that do not come through the school. If I had to guess, I’d say that outside of a small handful of high school recruits (top 5 type kids like Ace, Dylan, etc. who have legitimate deals from 3rd party sneaker companies and such coming out of high school) this will be the end of high school booster pay for play. There’s no market value for the brand of the 50th ranked kid on the HS circuit. Nobody is paying big bucks for that kid’s autograph or to use that kid in a commercial based on long term potential. A random tire company owned by a booster will no longer be able to stick a kid in a commercial (that clearly doesn’t benefit or even relate to the company) and hand them a bag as a legitimate NIL deal.
But established players will be interesting. They still won’t be able to be plopped into BS tire commercials but kids with a real brand tied either to school or their own success as an individual player could have legitimate 3rd party offers. The boosters job will likely become about making the case of this legitimacy to offer competitive packages that pass the valuation review. If you think about it from a vendor management perspective, the 3 quote rule comes to mind. It won’t be exactly that but typically secondary market pricing is verified by collecting 3 independent quotes for the same service. If only one company is willing to “pay” for a kid’s appearance in a commercial at $1M will that be good enough? Deloitte is a reputable big 4 audit firm so I’m guessing not… We really don’t yet know how this will play out. It should be better than the Wild West though - at least a little bit. I’m hopeful, that player development might be restored somewhat as there could be incentive to build a brand with a school. Jersey Mikes would be more likely to contract a well known veteran senior Rutgers starter than a first year transfer new to the program. One would think.