ADVERTISEMENT

Any news on RAC naming rights ?

HeavenUniv.

Hall of Famer
Sep 21, 2004
44,252
16,144
113
Not that I like Twinkies Coliseum, Stewarts Root Beer Arena, Microsoft Stadium,etc.,but since we need every penny, has anyone heard about any movement on naming rights for The RAC ?
 
images





[winking]
 
Probably nothing yet. But did you ever hear of High Point Solutions before the deal was done?
 
Here are some thoughts:
"Big Ed's BBQ" Center
"Wawa" Arena
"Quick Check" Center
"Retro Fitness" Athletic Center (RAC) - they are a sponsor at the PNC Arts Center
"CKO Kickboxing" Center
The "Chubb" Center
"The Borgata" Center - Arizona casinos are sponsoring their arena (ie. Talking Stick)
 
Wawa Arena sounds awesome. They can host a preseason thanksgiving tournament and sell the gobbler
 
Norcross Pavilion , no need to get paid for naming rights, Sweeney will push a bill through the Legislature to allocate $1 million
to upgrade the future Norcross Pavilion..
Name the practice facility after Sweeney and RU will get another $500,000 for RU Basketball.
 
Totally different. Rutgers Stadium never had a real nickname that stuck. The RAC did.

Even HPSS would become to be known by another name if and when it gets a nickname that will stick, i.e., The Dungeon, The House of Horrors, The Torture Chamber, whatever.
 
Perhaps a demolition company could buy the naming rights and blow it up once a new arena is planned.
 
I never thought I would hear people saying High Point Solutions Stadium or HPSS but they do.

Not me, and never heard any fan I know use HPSS, its always Rutgers Stadium. No offense to HPSS, and I appreciate their sponsorship, but the 4 Initials just don't connect with most fans.
 
1) the arena is officially known as the Rutgers Athletic Center, not the Louis Brown Athletic Center anymore. The sign out front, inside, and on the website all say Rutgers Athletic Center with no mention of the Louis Brown name.

2) I really don't think it'll change, they've really been pushing "The RAC" with it on the court (twice), and on every of those new video boards above the crowd entrances during pregame.

3) I always just say "the stadium" when I'm talking about it, don't thin I've ever really referred to it as anything specific.
 
initially the new names don't take but over time they do

Think of the following:
- Garden State Arts Center is now PNC Bank Arts Center
- Brendan Byrne Arena is now the Izod Center (until it is torn down)
 
If Gandolfini/Soprano were still around, it could be called Paulie's Pavilion. You gotta problem with that?
 
Naming rights is just free money (adds to one side of balance sheet without any expense).

Maryland signed a deal with Comcast back in 2000 for $20 Million, 25 year deal for their new arena (Comcast changed name last year to XFINITY CENTER).

Fans can all the arena or stadium(s) whatever they want...but if you can get "free money" for naming rights, you take it.
 
Naming rights is just free money (adds to one side of balance sheet without any expense).

Maryland signed a deal with Comcast back in 2000 for $20 Million, 25 year deal for their new arena (Comcast changed name last year to XFINITY CENTER).

Fans can all the arena or stadium(s) whatever they want...but if you can get "free money" for naming rights, you take it.
The point isnt that we shouldnt take the money - its that the value of the naming rights will likely be reduced because the existing name is so hardened that people wont call it by the new name. Now of course some of that doesnt matter - the name will still be there in bright lights o nthe outside and inside, in news articles and sportscasts - but not as much as if it were a new arena, or one with a name that changed frequently.

Comcast is a new arena. If they had slapped the name on Cole, most people would still be calling it Cole decades into the future.
 
Finalfour,
I think I read the new casino in The Meadowlands said they would be using The Meadowlands Arena/Brendan Byrne Arena/Continental Airlines arena/Izod Center for concerts. I think the agreement the New Jersey Sports and Exposition Authority has with the Prudential Center in Newark to have no events in East Rutherford has about a year and a half left.
 
The naming rights for the RAC are worthless until the quality of the MBB program improves. What company in their right mind would proudly sponsor a program that has been in the abyss for the last 20 years? The Dead Zone?
 
  • Like
Reactions: SanFranRutgers
Naming rights is a deflection from the need to raise funds from our constituents. Build a better organization and "naming rights" are just gravy. Focus on the organization for now.
 
The naming rights for the RAC are worthless until the quality of the MBB program improves. What company in their right mind would proudly sponsor a program that has been in the abyss for the last 20 years? The Dead Zone?

One of the biggest benefits of a newer style arena is that most are used year round for concerts/shows/events which dramatically increases the value of securing naming rights, vs an old building use mostly used during the winter for college hoops.
 
One of the biggest benefits of a newer style arena is that most are used year round for concerts/shows/events which dramatically increases the value of securing naming rights, vs an old building use mostly used during the winter for college hoops.
I have very little faith any of this will be done.
 
Naming rights should come with terms/time limits. $20M for 50 years, for example. This gives RU options at the end of the term to raise even more money at the end of the term as the value of the venue will certainly grow.
The naming rights for the RAC are worthless until the quality of the MBB program improves. What company in their right mind would proudly sponsor a program that has been in the abyss for the last 20 years? The Dead Zone?

100% disagree.

Any business person knows you make moves based on potential, which RU has coming out the ears. A company in their right mind would sign a deal now at a discount expecting RU to strengthen its value proposition on and off the court during the term of the deal.
 
Here's a short list of some of the college arenas with sponsorship deals: (bolded a few that stand out. Also, some non-P5 schools have arena deals almost equal or in a few cases, much greater than what RU gets for their BCS, now P5/Big Ten Football Stadium)

Illinois: State Farm Center ($30 Million for 60 years)
Maryland: Xfinity Center ($20 Million for 25 years)
Louisville: Yum Center ($13 Million for 10 years...off-campus)
Fresno State: Save Mart Center ($40 Million for 20 years)
Ohio State: Value City Arena ($12.5 Million)
San Diego State: Viejas Arena ($6.9 Million for 10 years)
UNLV: Cox Pavilion ($5 Million: WOMEN's Basketball Arena)
Towson Univ: SECU Arena ($4.75 Million for 10 years)
Colorado: Coors Events Center ($5 Million)
College of Charleston: TD Arena ($1.6 Million total deal)
Boise State: Taco Bell Arena ($4 Million for 15 years)
Arizona State: Wells Fargo Arena ($5 Million)
UCF: CFE Arena ($3.95 Million for 7 years)
Univ of Albany: SEFCU Arena ($2.75 Million for 10 years)
South Carolina: Colonial Life Arena ($5.5 Million for 12 years)
Washington: Alaska Airlines Arena ($3.5 Million for 5 years)
Xavier: Cintas Center: ($10 Million)
Univ of Cincinnati: Fifth Third Arena ($10 Million)

Naming rights...its just free money (basically zero expenditures on the Univ's part)
 
ADVERTISEMENT
ADVERTISEMENT