Not that I like Twinkies Coliseum, Stewarts Root Beer Arena, Microsoft Stadium,etc.,but since we need every penny, has anyone heard about any movement on naming rights for The RAC ?
Which brings up the real issue. Whatever you call it, people will still call it the RAC.The "RAC" already has an official name, it is the Louis Brown Athletic Center. But it should always be called "The RAC."
I never thought I would hear people saying High Point Solutions Stadium or HPSS but they do.Which brings up the real issue. Whatever you call it, people will still call it the RAC.
Wouldn't that be the R1KAC?Rutgers 1000 Athletic Center (R1AC)
I never thought I would hear people saying High Point Solutions Stadium or HPSS but they do.
The point isnt that we shouldnt take the money - its that the value of the naming rights will likely be reduced because the existing name is so hardened that people wont call it by the new name. Now of course some of that doesnt matter - the name will still be there in bright lights o nthe outside and inside, in news articles and sportscasts - but not as much as if it were a new arena, or one with a name that changed frequently.Naming rights is just free money (adds to one side of balance sheet without any expense).
Maryland signed a deal with Comcast back in 2000 for $20 Million, 25 year deal for their new arena (Comcast changed name last year to XFINITY CENTER).
Fans can all the arena or stadium(s) whatever they want...but if you can get "free money" for naming rights, you take it.
The naming rights for the RAC are worthless until the quality of the MBB program improves. What company in their right mind would proudly sponsor a program that has been in the abyss for the last 20 years? The Dead Zone?
I have very little faith any of this will be done.One of the biggest benefits of a newer style arena is that most are used year round for concerts/shows/events which dramatically increases the value of securing naming rights, vs an old building use mostly used during the winter for college hoops.
The naming rights for the RAC are worthless until the quality of the MBB program improves. What company in their right mind would proudly sponsor a program that has been in the abyss for the last 20 years? The Dead Zone?