The biggest problem with anything relating to "marketing" at the University has been the wall that has been consistently put up by Trademark & Licensing Office at the University for anything and everything that is presented as an idea. The example
@MrsScrew gives of the driver cover is an example. Another is the stupidity of the
two and a half years that it took for another person and me to get the Stone Mascots Scarlet Knight to be actually approved by T&L. Even the Stone Mascots staff was laughing about how slow and inept Marybeth Schmutz and Elyse Carlson are in terms of working through stuff. The lack of branding awareness is mind-numbing. I have found stuff from M.L. Hart, Wilton-Armatale, GustBusters, Big Sports Gifts, Fanatics.com, etc. Part of this is a lack of drive by Athletics to get these items licensed in a timely fashion. But another is the outright lunacy in how long it takes to get
anything through T&L.
That said, there have been numerous - more than 50 - ideas that I have sent the way of "Athletics" that have fallen on deaf ears. Honestly, Geoff is a great guy who gave it a good shot.
But what was and has been missing is the collegiate atmosphere that makes the game day interesting and fascinating for diehard fans and, more importantly, the student fans.