High Point Solutions Naming Rights...
- Thread starter RobotHunter
- Start date
They're not Hess. They're owned by Speedy, but just haven't been re-branded yet.
Just making a point that we have the lowest corporate sponsor contract in the country and have the most advertising for that company. I don't care that we have the contract as much as the fact that we are the only stadium in football to have the company name painted on the field across from the B1G logo and that looks stupid. Not to mention out B1G logo was cut out and placed in and the turf is a different shade of green than the rest of the field. If you want to act like the big time programs you have to start looking like them too.
C
Calm down slim don't read my post and comment on it if u have a problem. This is on the free board for a reason last I checked u can post on here to start a conversation about something other than game x and o's loser.
Because that's literally what companies who want naming rights pay for.
Texas Tech - Jones AT&T Stadium
Arkansas - AT&T field
NDSU - Gate City Bank Field
All have the sponsor logo on the field.
I was thinking Bada Bing Stadium. Or Satin Dolls Stadium if you insist on authenticity. Kind of fits how the rest of the country sees us and says "We don't give a crap. You gotta problem with that?" It's been a while since "Jersey Shore" aired. We need to rekindle America's consciousness.
The only problem with the deal was the 10 year part. $600k may have been the best we could have done at the time, but we should have done a 5 year deal which would have allowed us to re-assess the landscape this year. Can't imagine it would have affected the money all that much if we could have gotten them to agree to the shorter term.
Maybe one of thr corporations that were on the Meadowlands Arena might return, namely Izod or United (Continental Airlines). Prudential is gone with having the naming in Newark's arena. J&J is the most realistic and if the money was used to help maintain and expand athletic training and medical facilities it would be well spent and free up funds for other athletic needs. Any of the other NJ based pharmaceuticals would suffice. This is where Barchi could help to do something worthwhile especially if the sponsorship $$$ were used for training facilities etc.
It works both ways in any deal. In HPS's case, we were in the BE, then the AAC, and had Maryland not been invited we wouldn't be in the B1G, so HPS made a 10-year commitment to pay $600k/year for a lower-tier conference. And even though our first year in the B1G was decent, it didn't take long for players to be arrested for armed robbery and assault, Flood to be suspended, and the shitshow continue. All of this is now connected, branding and marketing-wise, with HPS. Until we right the ship, nobody will want to ally themselves with RU simply because we're in the B1G.
Anytime a deal is made it can go a few ways, and in this case it isn't clear whether either Rutgers or HPS has done well, poorly, or netted out neutral. My sense is that HPS is at best neutral, and Rutgers is ahead.
J&J is the least realistic. As Dave points out above, pharmaceutical companies aren't in the naming rights business. There are a whole host of reasons why it is unlikely for a pharmaceutical company to buy stadium naming rights. If you are looking for a local company to buy naming rights, look to a different industry, like communications, energy, or financial services.
They are strictly doing exploration and closed St. Croix a couple of years ago. The closing and rebranding of all remaining stations will complete in 2016. They even sold the rights to the toy trucks last year. I presume their sponsorship days are pretty much over.
As far as J&J, it depends a lit on how a proposal us presented and how it can positively tie in with the program. If the funds are used to expand and provide the best in athletic training, prevention and medical facilities then that yo me is a very positive outcome and approach. By doing this you can free up some funds to be used in other areas. Time to be creative and isn't that what the marketing firms are hired uo fo and develop. I see Dave's point but it's time to think outside the box.
Nope. Has nothing to do with how Rutgers proposes the funds are used. It has to do with the fact that an pharmaceutical company is buying stadium naming rights. With all the pressure around drug prices and the perception that is partially driven by pharmaceutical companies wasting money on advertising and marketing, purchasing of stadium naming rights would be viewed as the ultimate waste of money. Every report condemning pharmaceutical companies would start with J&J Stadium (or Merck Stadium or Novartis Stadium). Even if Rutgers used the money for athletic training and healthcare, people condemning the pharmaceutical company aren't going to mention that; they'll just say that the company wasted $5 MM to get a stadium named after them.
The purpose of buying stadium naming rights is to generate positive publicity. But for a pharmaceutical company, the potential for negative publicity is too great. The risk is just not worth it.
If Rutgers can right the ship, than Verizon is a possibility when the contract is up. I remember them being named a possibility when naming rights were being negotiated, but I guess the parties just couldn't come to an agreement.
Upstream, I understand your point which seems to be valid. And yet if J&J made a multi million $$$ gift to the med school for something like geriatric injury rehab or something else that might be related to athletic or an accident training/injury it would be ok. A lot might have do with the perception in how it is presented and received.
As we know J&J's headquarters are in NJ and New Brunswick and J&J is a major if not the major supplier of athletic tape and supplies and it's products are very different than those of corporations like Merck, Novartis, Pfizer etc who are "drug/pharmaceutical" firms.
To me it is worth a shot....let them make a major donation for purposes similar to those stated above and Rutgers acknowledge same by putting J&J's name on the stadium and bubble. With this would go continued PR as to how the funds were bring used to assist with various injuries that require orthopedic support, rehabilitation and programs that benefit all. In conjuction with this it is time thst Rutgers steps up and puts in a bona fide athletic trainer program as it doesn't have one now nor does it have a physical therapy program. In fact Rutgers has students interning within Rutgers athletics from other schools that offer an athletic training option. Seeing this first hand is ridiculous.
As we know J&J's headquarters are in NJ and New Brunswick and J&J is a major if not the major supplier of athletic tape and supplies and it's products are very different than those of corporations like Merck, Novartis, Pfizer etc who are "drug/pharmaceutical" firms.
To me it is worth a shot....let them make a major donation for purposes similar to those stated above and Rutgers acknowledge same by putting J&J's name on the stadium and bubble. With this would go continued PR as to how the funds were bring used to assist with various injuries that require orthopedic support, rehabilitation and programs that benefit all. In conjuction with this it is time thst Rutgers steps up and puts in a bona fide athletic trainer program as it doesn't have one now nor does it have a physical therapy program. In fact Rutgers has students interning within Rutgers athletics from other schools that offer an athletic training option. Seeing this first hand is ridiculous.
Got to meet the brothers that run the outfit once. Seemed like decent guys and genuine fans. They stepped up when no one else would. I imagine if someone came along and wanted to buy them out of the deal they'd listen.
NY Times
David Geffen Captures Naming Rights to Avery Fisher Hall With Donation
NY Times
David Geffen Captures Naming Rights to Avery Fisher Hall With Donation
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