Yes !That has absolutely nothing to do with making money for the conference. Nebraska a storied program needed to be the 12th member and add the Championship game to monetarily validate their entrance to the other members. They were not going to vote to take less money, without it they were a no vote.
I owned BTN before Maryland's and Rutgers entrance. It was International Harvester and Menards commercials. After they added NY/NJ and DMV nothing but AT&T and Ford commercials. What happened? Did Michigan and OSU suddenly become good, no, it was the opening of these markets which drew advertisers. The next contract exploded. Rutgers and Maryland got credit for none of that.
It was we were all buying equal equity into BTN not into the B1G. We were to get an equal 1/14th share into BTN. Suddenly the new Commissioner came in and changed everything. He gave UCLA/USC full share without paying a dime into BTN. Is that fair, no, business isn't fair. Rutgers has every right to ask for a forgiveness in loans when conditions were changed to gain equal equity into BTN.
Media is not just TV ratings, it's alao demographics. The high income areas in New York, New Jersey, Maryland, DC are worth more to advertisers to lower income areas like Nebraska even if Nebraska has higher TV ratings.
AD Hobbs said he and the Maryland AD were going to petition the B1G for some loan and/or advance forgiveness after USC and UCLA got full shares.
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