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Izzo Pullover

I am happy to answer questions, as best I can, about RU merchandising and licensing. Please don't confuse my answers with my love and passion for RU, just reality.

I went to USC, UCLA and Maryland bookstores back in the fall. I've been to both on campus bookstores and off campus stores at PS-MSU-UM-NEB-IU-OSU from the B1G in addition to Syracuse-Clemson-South Carolina and the local UDel and Princeton. The choices, on campus and online, for RU gear aren't bad at all. I'm not sure what folks are expecting.

Please point out a "smaller school" that has a wider selection of merch. You can't compare to OSU or Tenn. Those type schools have been winning in a huge way for generations. We beat Louisville 18 years ago. They have 90,000+ stadiums that are sold out. they have a large, single campus that concentrates the students and the stadiums together. They are named after the state they represent. NJ folks don't follow Rutgers in the same bandwagon manner other states do. IMO, the biggest problem is simply demand. It's not there. We ordered the minimum and still have more than half left of the Rate Bowl tee.

The Izzo 1/4 zip is a nice Nike product. Are we liking the product, or the logo, or both. Scarlet Fever has a really nice Adidas 1/4 zip. I grabbed one myself. Having a cartoon Sparty/Knight dribbling just eliminated 90% of fans. It's only appealing to basketball fans now. It's cute, but wouldn't sell at RU. We've had very nice top shelf Nike and Adidas stuff and it mostly doesn't sell well. People aren't buying $70-$90 hoodies and lots of muttered comments about $75 Adidas polos. That leaves the next step down which is the mid-tier Champion or Colosseum. The step below that is the Pennant or Badger brands. Below that is the Jerzee and Gildan wholesale brands. Honestly, the Gildan soft style tee is more comfortable then most tees out there. The advent and growth of the internet allows the Peter Millar, Lulu or Johnnie O items available to anyone, at any time. The lack of selection is simply a result of supply/demand. On campus, we focus more on the students and they're not buying Peter Millar. RU is not a wealthy student body.

I've had more than my share of disagreements with RU Licensing, but lack of selection or availability is not on them. Rutgers itself doesn't control what is offered by any company, or where it's sold. They can be limiting with art sometimes. Adidas has sucked with product offerings and support, but the demand hasn't been there. Personally, I don't like that retro patch logo, but tough to argue subjective. At $38 a tee and $75 hoodies, it's available for those who like it. What you all want to see???
Steve perhaps the demand isn't there because as you said aside from the core RU faithful, I too don't see folks in NJ wearing Rutgers or Princeton stuff unless they went there (or in Princeton's case live there). And the core folks like me are just over loaded with Rutgers stuff from years and years of getting them. I could wear a different RU shirt every day for a month not counting hoodies and jackets, etc. I have so much stuff that was still brand new from gifts that I have started to re-gift them to folks.

If I am going to get myself another item I want it to be unique and that's what I saw in that Logo. That's just me. I have an older Rutgers Red/Black rugby shirt that every time I wear it somebody asks where I got it (well somehow it still fits from like 20+ years ago lol). I always try and wear something unique because I'm a non-conformist lol.

PS..I actually was still planning on grabbing a Rate Bowl shirt but I am still trying to get over the loss. :)
 
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I think the thread quality of the softer t shirt and sweatshirts is just better on these sites here as well as the logos and designs....problem is especially with the latter link, not much in red


 
I am happy to answer questions, as best I can, about RU merchandising and licensing. Please don't confuse my answers with my love and passion for RU, just reality.

I went to USC, UCLA and Maryland bookstores back in the fall. I've been to both on campus bookstores and off campus stores at PS-MSU-UM-NEB-IU-OSU from the B1G in addition to Syracuse-Clemson-South Carolina and the local UDel and Princeton. The choices, on campus and online, for RU gear aren't bad at all. I'm not sure what folks are expecting.

Please point out a "smaller school" that has a wider selection of merch. You can't compare to OSU or Tenn. Those type schools have been winning in a huge way for generations. We beat Louisville 18 years ago. They have 90,000+ stadiums that are sold out. they have a large, single campus that concentrates the students and the stadiums together. They are named after the state they represent. NJ folks don't follow Rutgers in the same bandwagon manner other states do. IMO, the biggest problem is simply demand. It's not there. We ordered the minimum and still have more than half left of the Rate Bowl tee.

The Izzo 1/4 zip is a nice Nike product. Are we liking the product, or the logo, or both. Scarlet Fever has a really nice Adidas 1/4 zip. I grabbed one myself. Having a cartoon Sparty/Knight dribbling just eliminated 90% of fans. It's only appealing to basketball fans now. It's cute, but wouldn't sell at RU. We've had very nice top shelf Nike and Adidas stuff and it mostly doesn't sell well. People aren't buying $70-$90 hoodies and lots of muttered comments about $75 Adidas polos. That leaves the next step down which is the mid-tier Champion or Colosseum. The step below that is the Pennant or Badger brands. Below that is the Jerzee and Gildan wholesale brands. Honestly, the Gildan soft style tee is more comfortable then most tees out there. The advent and growth of the internet allows the Peter Millar, Lulu or Johnnie O items available to anyone, at any time. The lack of selection is simply a result of supply/demand. On campus, we focus more on the students and they're not buying Peter Millar. RU is not a wealthy student body.

I've had more than my share of disagreements with RU Licensing, but lack of selection or availability is not on them. Rutgers itself doesn't control what is offered by any company, or where it's sold. They can be limiting with art sometimes. Adidas has sucked with product offerings and support, but the demand hasn't been there. Personally, I don't like that retro patch logo, but tough to argue subjective. At $38 a tee and $75 hoodies, it's available for those who like it. What you all want to see???
Thanks for replying. I have always been in the lack of demand camp is issue number 1. Although other issues certainly may contribute.

My specific comment I liked the logo, and can never own enough quarter zips. Maybe we can get this when we switch to Nike.

I understand the bball/football logo maybe limiting demand by choosing just one sport fan base but think for RU this particular logo would reach across the aisle to a degree, so to speak.
 
Seems chicken/egg-ish.

Lack of demand maybe due to lack of quality stuff. We all see what the Coaches and Teams wear. None of that is available to the fans. I’m talking to you Adidas.
 
The teams/athletes do have things that may not be available to the public. Although much of what you see is basic Adidas blank items that get embellished with Rutgers/team. We currently have two Adidas hoods. A grey one with RUTGERS and a black one that's basketball specific. ( the same as the team has ) I believe the MSRP for both is $75-$80. We price at $70 and barely sell them. they will end up on the clearance rack. the moral of the story is few folks want expensive Adidas items. I've seen it for years now. The result is then less offerings in that product category. The Adidas polos are nice and sell OK. The quarter zips and pullovers are nice and sell OK. The Adidas branded stuff can be purchased from a variety of places online. We're all guilty of simply clicking and ordering and letting it show up in a few days. Why bother driving or looking for a parking spot. Brick and mortar has been dying for a bunch of years. Scarlet Fever will focus on what the students want.
im into more softer ts like this one at rallyhouse

That's a Champion tri-blend. It's a very nice, soft and comfortable tee. We sell them for $28.95 with a different design. The basic Champion tee is awful to wear after a washing
 
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Agreed. But a lot of it is whoever controls the Block R trademark. Rutgers is notoriously stingy with it & has a boatload of rules & regs that must be followed & your design approved before they will let you make something.

@SF88 has a classic story of when Schiano came back And part of his deal was the helicopter. Someone gave it a nickname & Steve-O designed some shirts with the helicopter coming in for a landing, the Block R on the side of the helicopter, sideways because the helicopter was, you know, coming in for the landing.
Rutgers wouldn't approve the shirt until the R was straight. So the shirts were produced with a nose in landing helicopter & a straight up R

🤦🤦🤦
Yea, the dept is way too tight. It's made even worse by the fact that some programs think they own logos. I've told this story before but a couple of years ago the lax equipment staff used the script "Knights" we've
seen on the basketball unis. The basketball folks flipped a gasket getting the AD involved in slapping hands. Flash fwd to last year and in having talks with the guys they get tired of the block R on everything. It's overkill. We had to go to Pat and get his OK to use it again. It's absurd that approved logo's can't be used by any official team however they choose.
 
I wore a Rutgers baseball cap to a football game and was told it was illegal because the logo wasn't licensed.
 
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The teams/athletes do have things that may not be available to the public. Although much of what you see is basic Adidas blank items that get embellished with Rutgers/team. We currently have two Adidas hoods. A grey one with RUTGERS and a black one that's basketball specific. ( the same as the team has ) I believe the MSRP for both is $75-$80. We price at $70 and barely sell them. they will end up on the clearance rack. the moral of the story is few folks want expensive Adidas items. I've seen it for years now. The result is then less offerings in that product category. The Adidas polos are nice and sell OK. The quarter zips and pullovers are nice and sell OK. The Adidas branded stuff can be purchased from a variety of places online. We're all guilty of simply clicking and ordering and letting it show up in a few days. Why bother driving or looking for a parking spot. Brick and mortar has been dying for a bunch of years. Scarlet Fever will focus on what the students want.

That's a Champion tri-blend. It's a very nice, soft and comfortable tee. We sell them for $28.95 with a different design. The basic Champion tee is awful to wear after a washing
yeah the regular t shirts for me tend to be either too long in the sleeves or too long in general. I have an athletic build with no gut and it seems like most Rutgers gear is for overweight guys
 
I've had more than my share of disagreements with RU Licensing, but lack of selection or availability is not on them. Rutgers itself doesn't control what is offered by any company, or where it's sold. They can be limiting with art sometimes. Adidas has sucked with product offerings and support, but the demand hasn't been there. Personally, I don't like that retro patch logo, but tough to argue subjective. At $38 a tee and $75 hoodies, it's available for those who like it. What do you all want to see???
This:


But in a turtleneck with the back view on front. Kind of like this...

CoachLouHoltz-250.png
ara_feature_photo_original.jpg


And Homefield said they were going to make one ("We love the idea. Let us work on it.") but went with this look instead:


But I already have the original:


Which I might have bought from you?

Lack of demand maybe due to lack of quality stuff. We all see what the Coaches and Teams wear. None of that is available to the fans. I’m talking to you Adidas.
Tell me about it. My sons play college hockey. Even they won't let have their stuff. LOL
 
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The teams/athletes do have things that may not be available to the public. Although much of what you see is basic Adidas blank items that get embellished with Rutgers/team. We currently have two Adidas hoods. A grey one with RUTGERS and a black one that's basketball specific. ( the same as the team has ) I believe the MSRP for both is $75-$80. We price at $70 and barely sell them. they will end up on the clearance rack. the moral of the story is few folks want expensive Adidas items. I've seen it for years now. The result is then less offerings in that product category. The Adidas polos are nice and sell OK. The quarter zips and pullovers are nice and sell OK. The Adidas branded stuff can be purchased from a variety of places online. We're all guilty of simply clicking and ordering and letting it show up in a few days. Why bother driving or looking for a parking spot. Brick and mortar has been dying for a bunch of years. Scarlet Fever will focus on what the students want.

That's a Champion tri-blend. It's a very nice, soft and comfortable tee. We sell them for $28.95 with a different design. The basic Champion tee is awful to wear after a washing
I actually want to expensive hoodies that have some uniqueness to them. I’m a sucker for
Hoodies and quarter zips.
I just want ones that look good and are comfortable
 
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I actually want to expensive hoodies that have some uniqueness to them. I’m a sucker for
Hoodies and quarter zips.
I just want ones that look good and are comfortable

Because big brother is always listening, this showed up on my social Media pages this AM

 
Demand isnt there or fans are forced to buy cheap products? Why are all Rutgers t shirts oversized and poor heavy Guilden type quality. Rutgers seemingly has a hundred different varieties of zip ups but none Im interested in. People are still wearing Apex Rutgers jackets from 25 years ago and Colosseum jackets from 15 years ago because there has literally been no new Rutgers jacket on the market. Why is Rutgers vintage and retro gear so limited and can only be found at niche website. Why cant you find a soft Rutgers t shirt.

On another note i still have a Rutgers Sweatshirt I bought on first floor in Allen Hall on Busch in 1989..excellent heavy quality. Now all the sweatshirts are thin and cost $80
Not to pile on but even the officially licensed stuff off Fanatics or Dicks is a crap shoot whether it'll be oddly shaped, true to size, shrink in the wash, cheap quality. Some of it is great, but a bunch of it is sub-par.

The tees in the CAC bookstore still have the 90s style tall block lettering. I thought maybe i'm just not looking in the right places.
People will pay for good quality stuff to represent RU proudly, not just throw on a scratchy t-shirt to wash the car.

I feel like it's easier to find weird novelty stuff than high quality, good looking gear. I don't need an all over print RU bucket hat or snuggie more than a good t-shirt.

I get served 50 ads a day for high-quality tees, half zips and pullovers for men and these are actually great products. Slap a block R on it and I'd gladly pay a premium price because I know it's good.
 
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I am happy to answer questions, as best I can, about RU merchandising and licensing. Please don't confuse my answers with my love and passion for RU, just reality.

I went to USC, UCLA and Maryland bookstores back in the fall. I've been to both on campus bookstores and off campus stores at PS-MSU-UM-NEB-IU-OSU from the B1G in addition to Syracuse-Clemson-South Carolina and the local UDel and Princeton. The choices, on campus and online, for RU gear aren't bad at all. I'm not sure what folks are expecting.

Please point out a "smaller school" that has a wider selection of merch. You can't compare to OSU or Tenn. Those type schools have been winning in a huge way for generations. We beat Louisville 18 years ago. They have 90,000+ stadiums that are sold out. they have a large, single campus that concentrates the students and the stadiums together. They are named after the state they represent. NJ folks don't follow Rutgers in the same bandwagon manner other states do. IMO, the biggest problem is simply demand. It's not there. We ordered the minimum and still have more than half left of the Rate Bowl tee.

The Izzo 1/4 zip is a nice Nike product. Are we liking the product, or the logo, or both. Scarlet Fever has a really nice Adidas 1/4 zip. I grabbed one myself. Having a cartoon Sparty/Knight dribbling just eliminated 90% of fans. It's only appealing to basketball fans now. It's cute, but wouldn't sell at RU. We've had very nice top shelf Nike and Adidas stuff and it mostly doesn't sell well. People aren't buying $70-$90 hoodies and lots of muttered comments about $75 Adidas polos. That leaves the next step down which is the mid-tier Champion or Colosseum. The step below that is the Pennant or Badger brands. Below that is the Jerzee and Gildan wholesale brands. Honestly, the Gildan soft style tee is more comfortable then most tees out there. The advent and growth of the internet allows the Peter Millar, Lulu or Johnnie O items available to anyone, at any time. The lack of selection is simply a result of supply/demand. On campus, we focus more on the students and they're not buying Peter Millar. RU is not a wealthy student body.

I've had more than my share of disagreements with RU Licensing, but lack of selection or availability is not on them. Rutgers itself doesn't control what is offered by any company, or where it's sold. They can be limiting with art sometimes. Adidas has sucked with product offerings and support, but the demand hasn't been there. Personally, I don't like that retro patch logo, but tough to argue subjective. At $38 a tee and $75 hoodies, it's available for those who like it. What you all want to see???
This is excellent insight. Thank you for the honest input and perspective. We crossed paths a few times when I worked at one of the businesses in your neighborhood while I was a student and I can attest for anyone here that you are a stand-up, good guy who bleeds scarlet.
It makes sense that we on this board are in the minority of more-dedicated-than-most fans and supporters. Yes, WE are willing to pay a premium, but what you're saying is that's that doesn't make business sense on the retailer's end because the majority of people don't want to pay $50 for a t-shirt.
If Adidas is making high end stuff, I wish it was available on their site for those of us who want it. A quick search just now told me that it isn't, which is a bummer.
I don't make my way to NB often, but next time I am, I'll be the guy buying the Nike polo.
 
Not to pile on but even the officially licensed stuff off Fanatics or Dicks is a crap shoot whether it'll be oddly shaped, true to size, shrink in the wash, cheap quality. Some of it is great, but a bunch of it is sub-par.

The tees in the CAC bookstore still have the 90s style tall block lettering. I thought maybe i'm just not looking in the right places.
People will pay for good quality stuff to represent RU proudly, not just throw on a scratchy t-shirt to wash the car.

I feel like it's easier to find weird novelty stuff than high quality, good looking gear. I don't need an all over print RU bucket hat or snuggie more than a good t-shirt.

I get served 50 ads a day for high-quality tees, half zips and pullovers for men and these are actually great products. Slap a block R on it and I'd gladly pay a premium price because I know it's good.
my favorite Rutgers was one they gave out at the spring game almost 10 years ago...one i cut the sleeves off and the other just a regular...its not the best made but its got the simple block R and thats it...i think its a Gildan which I usually hate but for some reason this was one of the rare times it worked and has held up.

Otherwise almost all my tees come from homefield or retro brand because I love the soft tees.
 
This is excellent insight. Thank you for the honest input and perspective. We crossed paths a few times when I worked at one of the businesses in your neighborhood while I was a student and I can attest for anyone here that you are a stand-up, good guy who bleeds scarlet.
It makes sense that we on this board are in the minority of more-dedicated-than-most fans and supporters. Yes, WE are willing to pay a premium, but what you're saying is that's that doesn't make business sense on the retailer's end because the majority of people don't want to pay $50 for a t-shirt.
If Adidas is making high end stuff, I wish it was available on their site for those of us who want it. A quick search just now told me that it isn't, which is a bummer.
I don't make my way to NB often, but next time I am, I'll be the guy buying the Nike polo.
It's why many of us always look at Scarlet Fever first for our stuff.
 
my favorite Rutgers was one they gave out at the spring game almost 10 years ago...one i cut the sleeves off and the other just a regular...its not the best made but its got the simple block R and thats it...i think its a Gildan which I usually hate but for some reason this was one of the rare times it worked and has held up.

Otherwise almost all my tees come from homefield or retro brand because I love the soft tees.
I know exactly which one you're talking about and agree. Great t-shirt.
 
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