Yeah, well, except coaching is just a tad removed from training people in the military. Verbal and physical abuse in an educational, university setting, especially from the essentially all-powerful coach, who controls playing time and just about everything else, is simply wrong. We weren't talking about yelling at a player once in awhile to make a point - there was an ongoing regularly abusive (verbally, at least) atmosphere in that program.
Some could "take it" but some hated and some left - I had a coach like that in HS and hated that tyrannical d-bag, so I stopped playing football (which I loved) and switched to another sport. Any decent coach ought to be able to teach and coach without Rice's antics. I certainly wouldn't want a coach like Rice coaching my kid (I coached soccer for 9 years and never had to resort to tactics like Rice did).
Cue
@ruhudsonfan - I recall him making a great post when this all broke, differentiating military training from college athletics coaching.