Old days they had Nielsen families that had boxes that tracked viewing habits and they still might have that now for some households. Now with YouTube tv or what not they must have something similar. Frankly all these companies track and know what we all do so tracking tv viewing is likely a piece of cake lol.This might be a dumb question, but how do they calculate the number of viewers for people who channel flip back and forth? I was curious which game would draw more the ACC champ game or BIG champ game, same time slot. I was bouncing back and forth between commercials... I'm sure many millions of others were doing the same. How do they calculate that?
Remember the buffoons here posting people will care less because of NIL??
Columbus. That's like your crazy ex girlfriend driving by your house all night after you started dating somebody else 😀