Instead of turning into another Long Branch, I wish they would seriously consider turning into a New Orleans. They already have the infrastructure - plenty of hotels, restaurants, national entertainment acts each week, and a huge boardwalk to work with.
Work out creative ways to bring more clubs to the boardwalk (offer tax breaks or free rent) and allow people to drink while walking on the boardwalk. Design it so you have to be staying at a hotel and you aren't able to drive. I believe a plan could be created to have people enjoy drinking on the boardwalk with tons of entertainment places to choose from - and avoid drinking while driving.
Anybody that has been to New Otkeans or Memphis knows how popular this aspect is. It's not just 20 somethings. All age groups are there. And AC would be the only within a huge driving area of the East Coast to offer it.
If the area is is led with people, gambling revenues will increase as well.
AC needs to figure out a way to take advantage of what it's already got not turn into another Shore town with condos. They are far further down the entertainment route than many would believe. IMO, entertainment and the beach would make it a great destination. Focus on those things instead of gambling. And, if done right, gambling would succeed as well.
Considering a politician tried bringing the idea up last year, it is on their radar.