[eyeroll] Obviously I was exaggerating about the "R" not being there..
Oh and one problem. We are not Miami. We are Rutgers. As far as Adidas is concerned we are their fashion gineau pigs. We are not a blue blood with a timeless brand that needs to be preserved. We are school with a broke athletic program that ran to them because UA didnt want us and Nike didnt value us enough and we had no other choice. thats how they see us. We are in the NY area so they could get tons of eyeballs and feedback on all their fashion experiments.
but hey you could keep your hopes up if you want
I'm not going to say that won't happen, but I know for a fact that a major part of why we went with this deal was because we wanted to be treated like a partner, not a subsidiary. Money was actually less important than that, believe it or not. So, we'll see.