I think what they need is a reasonable alternative that provides the same exposure as ESPN. If they have that then I think walking away is a real threat, not an idle one. To me that comes in the form of increased exposure on the broadcast networks of CBS/NBC like I mentioned above. But any alternative that gives similar exposure is leverage for them.Fox paying 250 million puts pressure on ESPN, because the B1G can walk.
To me this is a bargaining strategy for the Big Ten. There is NO way that you can negotiate the best deal with ESPN, if you are NOT willing to walk away. Same with ESPN, they can't negotiate their best deal if ESPN is unwilling to go without the Big Ten.
The issue is I think ESPN needs the Big Ten a lot more than it used to. I doubt that ESPN wants to be absent in the midwest. Why have ESPN in so many midwest states that have no real pro sports, if they aren't going to have ESPN Big Ten Football? You do not want to give a major portion of the country a very good reason to cut the cord. Sport fans are basically the only people who can be relied on to watch advertising.
So very smart threatening ESPN, without doing it official with Delaney. Delaney has said nothing but nice things about ESPN, without say yes to ESPN or no to ESPN.
Consider this, the hottest coaches in the NCAA are Saban, Meyer and Harbaugh. Are you really going to let two of the hottest big time head coaches go? I think not.
From this article:
http://www.thegazette.com/subject/sports/big-ten-bullish-on-future-tv-rights-20160518
The Big Ten and ESPN have enjoyed a relationship for 25-plus years. Big Ten teams appeared in three of the four most-watched regular-season college football games in 2015, including top-viewed Michigan State-Ohio State. On Thanksgiving weekend, Iowa-Nebraska posted ABC’s highest-rated Black Friday game in 10 years, and Ohio State-Michigan followed with the highest-rated early-afternoon Saturday game in 18 years. Among 2015 regular-season games, the Big Ten owned three of the top five games on the WatchESPN app.