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I don't like our new "seal"

What's the difference between a shield and a seal? When do you use one and not the other? Do we really need both? Is the shield just for the 250 celebration?
 
According to the photos in the report, the shield will be used in the new "vertical" signage that will be used on campus. I like the crown and 1766 element in the new shield - the designers did a nice job with that. It has elegance and simplicity, so that's why I propose focusing on that. I was just goofing around with the design with the "B1G" on top.

I'm excited about the new signage and the overall plan. I think that the university entrance at Clothier is an important space. We have many visitors that arrive from Rt. 18, and I like that the university is going to put some effort into nice signage for the area.

-Scarlet Jerry
 
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ohn
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If you look all around Rutgers you will see the Sun has importance as our motto is :‘Sol Iustitiae Et Occidentem Illustra‘ (“Sun of Righteousness, Enlighten also the West”). The Latin is a conflation of the Biblical texts of Malachi 4:2 and Matthew 13:43.

"The university’s motto, “Sun of righteousness, shine upon the West also,” appears in Latin in the inner ring, surrounding a stylized sunburst. The motto is an adaptation of the motto of the University of Utrecht in the Netherlands, connoting the original college’s early affiliation with the Dutch Reformed Church. It is today interpreted as a request for the enlightenment of learning to shine equally upon the New World."

To go back further it could also reference John 8:12.
When Jesus spoke again to the people, he said, "I am the light of the world. Whoever follows me will never walk in darkness, but will have the light of life."
 
According to the photos in the report, the shield will be used in the new "vertical" signage that will be used on campus.

Now that is beginning to make sense. Perhaps there will be banners or other signage hitting up the 250th angle more directly.

Used in the New Brunswick and Piscataway campuses areas as the "R" is now on light poles and the like, you really cannot get too detailed. It is too far away from the eyeballs viewing it. Experiencing it as we have, in a design on our computer monitors, it is a completely different thing.

I think they should alternate this design with on that simply says "250 years". Anyone looking up and reading "250 Years" or "250th Anniversary" might question "what is 250 years old?".. until they see the next sign and it is a Rutgers sign.
 
Here is the Official University Seal. It has only very limited use of official documents, such as your diploma.
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Here is the Informal University Seal. It is a simplified version of the Official Seal, which can be used as a graphic element.




Here is the Rutgers Spirit Mark. It is a graphics element for athletics use plus limited "spirit" use by alumni and student groups. It is not for academic use.
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The Block R, is also supplemented by the Knight Head as an athletic logo.
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Rutgers also has several graphic designs to celebrate the 250th anniversary:

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The new shield is none of those. Although designed for the University's 250 anniversary, it is not for the 250 anniversary (i.e., while the Rutgers 250 graphics are only used during the anniversary year to mark the 250th anniversary, the new shield will be used beyond next year, and it does not mark the 250th year).

The Shield is a new graphic element, for use as a design element when the informal shield is not appropriate or desired. According to the Physical Master Plan, that was just approved, the Shield will be used on University signage. I assume it will be used elsewhere also.

I do not know if the new Shield replaces the old Coat of Arms (which was pretty much never used):
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I like the new shield. We have some very distinctive RU shields and coat of arms etc,,,,,,,I am glad they try new stuff as long as we still keep the old tried and true stuff
 
The coat of arms was displayed at the convocation ceremony, was talked about in the video, and is above the booths next to the bar at Henry's Diner on Livingston.
 
The formal coat of arms was printed on my student ID when I was at RU in the 1980's.



Didn't remember that.
Yes, the coat of arms was found on the lower center of the card from 1973. This design was used through ~1985. Here is an image for reference from a Media Relations article a few years ago.

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Haven't looked at this thing in years... but as soon as you said this, I remembered....

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I do remember reading about this coat of arms at one time... gotta look it up..

linky

The Coat of Arms of Rutgers, The State University of New Jersey
The shield of the Rutgers coat of arms appears on the university gonfalon, which is borne at the head of all university processions by a faculty member.

The shield is quartered to represent in armorial bearings the founding and the growth of the more than 230-year-old university. The first quarter (dexter, or right upper quarter of the shield as one would carry it) [EDIT: that is upper left as you look at it.. the "rampant lion"] bears the arms of Nassau, the House of Orange, and recognizes the Dutch settlers who founded the college under the aegis of the Dutch Reformed Church.

The armorial devices in the upper sinister quarter are those of George III combined with Queen Charlotte’s. George’s arms represent his dominions of England, Scotland, and Ireland; the two small escutcheons, centered, his ancestral right to bear the arms of Brunswick and Saxony. The crest on the dexter small escutcheon is the Crown of Charlemagne, which George III as Treasurer of the Holy Roman Empire was entitled to show. It was George III who granted the Charter of 1766 to Queen’s College, named in honor of Charlotte of Mecklenburg, King George’s consort.

The arms shown on the sinister half of this quarter are Queen Charlotte’s and represent the German states ruled by the House of Mecklenburg.

The third quarter, dexter, is the emblem from the Great Seal of the State of New Jersey, which Rutgers as the state university is entitled to show. Fittingly, the plows depicted also symbolize Rutgers’ designation as one of the original land-grant colleges.

The fourth quarter, sinister, is the coat of arms of Colonel Henry Rutgers, an early benefactor of what was then known as Queen’s College. Colonel Rutgers was a descendant of Rutger Van Schoenderwoerdt, who settled in New York in the 17th century. The family name was changed to Rutgers in 1636. The name of the college was changed in 1825 to honor Colonel Rutgers, trustee and benefactor.

The Universit
 
coat.png


I do remember reading about this coat of arms at one time... gotta look it up..

linky

The Coat of Arms of Rutgers, The State University of New Jersey
The shield of the Rutgers coat of arms appears on the university gonfalon, which is borne at the head of all university processions by a faculty member.

The shield is quartered to represent in armorial bearings the founding and the growth of the more than 230-year-old university. The first quarter (dexter, or right upper quarter of the shield as one would carry it) [EDIT: that is upper left as you look at it.. the "rampant lion"] bears the arms of Nassau, the House of Orange, and recognizes the Dutch settlers who founded the college under the aegis of the Dutch Reformed Church.

The armorial devices in the upper sinister quarter are those of George III combined with Queen Charlotte’s. George’s arms represent his dominions of England, Scotland, and Ireland; the two small escutcheons, centered, his ancestral right to bear the arms of Brunswick and Saxony. The crest on the dexter small escutcheon is the Crown of Charlemagne, which George III as Treasurer of the Holy Roman Empire was entitled to show. It was George III who granted the Charter of 1766 to Queen’s College, named in honor of Charlotte of Mecklenburg, King George’s consort.

The arms shown on the sinister half of this quarter are Queen Charlotte’s and represent the German states ruled by the House of Mecklenburg.

The third quarter, dexter, is the emblem from the Great Seal of the State of New Jersey, which Rutgers as the state university is entitled to show. Fittingly, the plows depicted also symbolize Rutgers’ designation as one of the original land-grant colleges.

The fourth quarter, sinister, is the coat of arms of Colonel Henry Rutgers, an early benefactor of what was then known as Queen’s College. Colonel Rutgers was a descendant of Rutger Van Schoenderwoerdt, who settled in New York in the 17th century. The family name was changed to Rutgers in 1636. The name of the college was changed in 1825 to honor Colonel Rutgers, trustee and benefactor.

The Universit
Holy crap - what a mess that ting is - levels within levels in that upper right area.
 
Holy crap - what a mess that ting is - levels within levels in that upper right area.

That's the way it was done.. Heraldry. Its like a graphic representation of someone's ancestry and inherited titles. There were even symbols to designate with son you were.. 1st, 2nd, etc.

The upper-right quadrant is someone's ancestry.. then the quadrants of that represent the ancestry of the parents as well as that of the feudal power structure of the titles. Titles could change hands beyond the bloodline.. especially due to war... but the title's graphic representation remained the same. Think of it this way.. the guy's name might not be "Brunswick".. but once his family took over the title, he would be using the "Brunswick" graphic representation.

I think the real messy part of all this is because of how the English Crown was offered to Germans to insure a Protestant was in control in an effort to avert more civil war. I find it so funny that the ruling family of England aren't really English at all... though they do try to marry English for a few decades now.
 
That's the way it was done.. Heraldry. Its like a graphic representation of someone's ancestry and inherited titles. There were even symbols to designate with son you were.. 1st, 2nd, etc.

The upper-right quadrant is someone's ancestry.. then the quadrants of that represent the ancestry of the parents as well as that of the feudal power structure of the titles. Titles could change hands beyond the bloodline.. especially due to war... but the title's graphic representation remained the same. Think of it this way.. the guy's name might not be "Brunswick".. but once his family took over the title, he would be using the "Brunswick" graphic representation.

I think the real messy part of all this is because of how the English Crown was offered to Germans to insure a Protestant was in control in an effort to avert more civil war. I find it so funny that the ruling family of England aren't really English at all... though they do try to marry English for a few decades now.


Of course the ruling family of England were of Norman ancestry ever since William the Conqueror (except for a few Scots in there somewhere).
 
Of course the ruling family of England were of Norman ancestry ever since William the Conqueror (except for a few Scots in there somewhere).

Ancestry is quite messy once you dig.. The Norman's originated in Denmark which is where the Angles and Jutes originated so they were already related to the English. Anyway true Anglo-saxons are but 1 component of the English. No one truly knows how much Anglo-saxon the modern English really are.
 
Of course the ruling family of England were of Norman ancestry ever since William the Conqueror (except for a few Scots in there somewhere).
Well thats not counting the queens - who of course were contributing half of the genes to the kids.

For example - just going for the Windsors you have Denmark, Germany, and England represented among recent ancestry of the current queen.

The Hanovers appear to have actually married all Germans - but the Stuarts were all over the place - Denmark, France, Portugal, Italy, Holland, plus of course they themselves were Scottish, but had married into the English throne.

And of course that all ignores that there was plenty of inbreeding between the various royal families.
 
Have to say, it looks good now that it's on campus.
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Looks good but nothing about that says "rutgers". So if it supposed to communicate that information to the viewer, than it fails. If it is just supposed to look nice on campus then it is fine. If you showed this to 1000 people outside of NJ they would not be able to identify it.
 
I like our existing seal, there is no reason to have a shield.

Shield = an essential part of Knight's battle kit. And a symbol of strength, with emphasis on defense. Makes sense to use this symbol as the key component of our seal.
 
As many have said, the shield does look like it could have been made in 10 minutes by an amateur...and yet, it still looks good. It's kind of like our "Block R". Sometimes, simple is better.
 
Your new shield looks way better than our new shield.

Supposedly the reason behind these new shield is to scale/render better in the digital world. I think however that they've essentially produced iPhone app icons.
 
Way too plain. Looks like an 8 year old made this with Clip Art. Its literally just a dumbed down version of the Harvard seal.

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Dumbed down version? If anything the Harvard one is the one dumbed down. What genius decided to spell out one word across 3 books? I like ours. Can't see why you guys are complaining. If Harvard is the standard, I'd say we exceeded expectations.
 
I was on campus today, and it actually does look good on signage, so I take my original comment back. There is A LOT of signage around campus that pays tribute to the 250th anniversary year. It looks very good.

-Scarlet Jerry
 
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