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If I was Pikiell here is how I’d fundraise

KK1827

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Nov 4, 2023
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Let me preface this with, a large part of my livelihood involves raising equity. Over the past decade my 2 partners and I have raised close to $100,000,000 from investors. So I have some experience to lean on here.

What I dont have experience with is raising funds when the people youre asking money from will get no financial return.

What do people with alot of money who will not get a financial return on their money want? I believe they want access and to feel important. I believe Pike should be meeting with big $$$ alums and generally just big local basketball fans with $$$ and pitching them as joining his “front office”.

“Front Office” perks: you are treated as an executive of the basketball program much like the owner, GM and president of an nba team are. You can come to the facility any time you want, come into meetings, sit in on the negotiations with agents of players on the team and in the portal, have full access to our big board of recruits both portal/high school, come to practice, have court side season tickets, can travel with the team to away games on the team flight, stay with the team at the team hotel, eat with the team etc. To get all these perks we need a minimum $1,500,000/year towards NIL and we are looking for just 2-3 guys.

It is ALOT easier to land 2-3 whales than try to get 3,000 people to donate $100/month.

He needs to stop wasting his time with the average fan donating $100/month. Quality > quantity. Stop going to top golf events, stop going to a small whiskey tasting, just be targeted in your approach.

Who loves our program, who loves bball in general and has a ton of money? Who is an aspiring NBA owner who can get his name out there in the press by taking a mediocre at best Rutgers program and turning them into a national power?

It takes minimal effort to do this. Hopefully pike is up for earning his paycheck.
 
I said weeks ago to call Wyc Grousbeck - the outgoing Celtics owner.

Or Mark Cuban. He's making the rounds trying to distance himself from selling the Mavs and then the immediate Luka trade.

Let him rehab his basketball image as "saving Rutgers basketball".

Let them use Rutgers to stay in the basketball world until the next NBA team becomes available.

And it'll cost much much less.
$25m a year and they are the king of CBB.
 
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I said weeks ago to call Wyc Grousbeck - the outgoing Celtics owner.

Or Mark Cuban. He's making the rounds trying to distance himself from selling the Mavs and then the immediate Luka trade.

Let him rehab his basketball image as "saving Rutgers basketball".

Let them use Rutgers to stay in the basketball world until the next NBA team becomes available.

And it'll cost much much less.
$25m a year and they are the king of CBB.

Ha - he went to Indiana and donates to the program.
 
Let me preface this with, a large part of my livelihood involves raising equity. Over the past decade my 2 partners and I have raised close to $100,000,000 from investors. So I have some experience to lean on here.

What I dont have experience with is raising funds when the people youre asking money from will get no financial return.

What do people with alot of money who will not get a financial return on their money want? I believe they want access and to feel important. I believe Pike should be meeting with big $$$ alums and generally just big local basketball fans with $$$ and pitching them as joining his “front office”.

“Front Office” perks: you are treated as an executive of the basketball program much like the owner, GM and president of an nba team are. You can come to the facility any time you want, come into meetings, sit in on the negotiations with agents of players on the team and in the portal, have full access to our big board of recruits both portal/high school, come to practice, have court side season tickets, can travel with the team to away games on the team flight, stay with the team at the team hotel, eat with the team etc. To get all these perks we need a minimum $1,500,000/year towards NIL and we are looking for just 2-3 guys.

It is ALOT easier to land 2-3 whales than try to get 3,000 people to donate $100/month.

He needs to stop wasting his time with the average fan donating $100/month. Quality > quantity. Stop going to top golf events, stop going to a small whiskey tasting, just be targeted in your approach.

Who loves our program, who loves bball in general and has a ton of money? Who is an aspiring NBA owner who can get his name out there in the press by taking a mediocre at best Rutgers program and turning them into a national power?

It takes minimal effort to do this. Hopefully pike is up for earning his paycheck.
Hell yeah, apply to be Rutgers AD or president.. all jokes aside they should be looking to hire people with your experience. I'd say there are even ways to get a return for these investors with some creative thinking..
 
The basic premise that we need whales and not a lot of bluefish is true …

Access is implied in this process to get whales on board. The question is where is the line …and that’s for Steve to figure out ….
 
The basic premise that we need whales and not a lot of bluefish is true …

Access is implied in this process to get whales on board. The question is where is the line …and that’s for Steve to figure out ….

I do think we need someone specifically on point for that. All of it. Pikes needs to be coaching basketball most of the time and shaking hands and kissing babies the rest of it. Someone else needs to be identifying targets, manning the phones, setting up events, etc.
 
Yeah, why would he do that here and not double down on IU? That aside, KK makes good points in his initial post.

In fairness, agree with his point. Just having a little fun with Mark Cuban specifically given the beautiful hatred between our two schools.
 
The reality is……..
Season was disappointing and draining and the last thing Pike wants to do right now is sift through the portal and convince people to come here. Also defeating knowing he doesnt have the resources. As soon as his roster is filled he can take time off and go on vacation and get away from things.

It is unfortunate but i cant blame him.
 
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