Good.
Wonder what it means for BTN.
http://finance.yahoo.com/news/report-shows-espn-trouble-2-180012377.html
According to a recent consumer survey conducted by the marketing firm Civic Science and highlighted in a note by BTIG, more than half of cable subscribers would be happy to drop ESPN to save $8 a month.
Recent estimates have ESPN charging providers more than $6 a subscriber to carry the network.
.....
Essentially, Greenfield's view is that ESPN's roughly $9 billion in annual revenue is largely a vestige of old cable agreements that require not only that ESPN be included in most bundles but that ESPN charge cable providers a significantly higher price than peers.
Recent estimates have ESPN charging providers more than $6 a subscriber to carry the network. The next-highest cable networks, for example, command charges of less than $1.50 a month.
Wonder what it means for BTN.
http://finance.yahoo.com/news/report-shows-espn-trouble-2-180012377.html
According to a recent consumer survey conducted by the marketing firm Civic Science and highlighted in a note by BTIG, more than half of cable subscribers would be happy to drop ESPN to save $8 a month.
Recent estimates have ESPN charging providers more than $6 a subscriber to carry the network.
.....
Essentially, Greenfield's view is that ESPN's roughly $9 billion in annual revenue is largely a vestige of old cable agreements that require not only that ESPN be included in most bundles but that ESPN charge cable providers a significantly higher price than peers.
Recent estimates have ESPN charging providers more than $6 a subscriber to carry the network. The next-highest cable networks, for example, command charges of less than $1.50 a month.