it's all about the attention, Deion knows thst game and using it to make the Buffs a must see TV event and a destination for talented players.
Colorado will get blown out by better programs on the feild, but the off field hype by prime will keep them in the recruiting game so his team becomes a winner
I'm not a Sanders fan, but I think he's doing a great job getting Colorado noticed by the college football world, having the media feel the Buffs are must see TV, players, HS & Portal, look at Boulder as a place to be, booster willing to give what it takes to win, fans filling the stands and all the while Prime makes himself the center of attention taking eyes of the warts his program has now that he's trying to change.
Oregon and other programs might put a whooping on the Buffs, but Sanders will find a way to keep Colorado looking positive so he can try and make that prograa winner while making a lot of money on the side and waiting for a great HCing offer to come his way once he turns the Buffs into a winner.
No winner means yjere won't be better offers and great side job paydays and prime probably won't like the thought of hat