And that’s great. Every amount of support that Rutgers gets is a win.
For this fundraising, the scope of our outreach is to Rutgers Basketball Fans, especially season ticket holders. I don’t think there is a lot of overlap here, with professional sports. There likely is overlap with Rutgers Football.
If you’re a Rutgers Basketball Season Ticket holder, you should be willing to kick in an extra $1K - $2K, because doing so will improve the value of your season tickets, by allowing Rutgers to put a better product out there. Since you’re going to spend all this time watching the basketball team, you should do a little more to ensure the basketball team will be worth watching.