Your point is a great one, BUT ( always try to be optimistic me) will say this
I believe businesses in the NYC/NJ area don't look on Rutgers as a big time program and have little faith i twill ever become one.
Many Rutgers fans might have expressed the same to their friends from "Dr. John" Bateman's time up to and including the present Greg2 time.
RU's AD Hobbs needs to get the major businesses and people of the NYC/NJ area to look on RU Sports as sleeping giants, like some think it is, and want to be associated with Rutgers Athletics when the college sports world starts looking at RU like a major player in the world of college sports.
I think he's trying, but years of negative press needs to be overcome to make it happen.
Hell I don't know of any other school that had to have it's fanbase take up a collection so they could place an ad in a newspaper refuting the lies in articles put out about the Rutgers football program, it's AD and Greg1
Yes that was a long time ago, but still the negativity \is stuck in many people's minds and some might be the ones that decides if Rutgers is worth the money to have relationship with.
So Hobbs needs to make the future be something they think will be financially beneficial to their company if they hitch their wagon to Rutgers Athletics .