We sold 31,000+ season tickets 4 years ago upon B1G entrance, so that is the baseline. We have sold about 16000 less tickets total in the three years since then. If we drop to 18,000 next year we are down 13,000 each additional year.
If the losing continues for three years then we have a miraculous turnaround, we will have lost 55,000 in ticket sales since we entered the B1G and started losing.
That means that when we do win, we need to sell 36,500 in season tickets (31,000 plus 5500 in “makeup” sales) for TEN years just break even on our seven years of ineptitude.