I own GE. I haven't received an exchange offer yet but I'm not swapping any of my GE for Synchrony. GE has been selling/spinning off units not considered part of the core business from appliances, to NBC, to assets of GE Capital. Synchrony is a part of GE Capital/Finance and a pretty large credit card issuer.but I have no interest in it. Honestly, I'm not interested in any financial companies for the most part save Visa/Mastercard. No credit risk, just transactional.
I think GE is starting to come into its own as an industrial company. Their acquisition of Alstom, may have been a little ill timed considering the drop in oil prices but overall I'm satisfied with company. They had to cut the dividend during the crisis but have since been raising it and sending money back to shareholders from their divestitures of non core assets. It was just recently announced that Nelson Peltz of Trian has a 2.5B stake in GE as well and having one of those activist types in the stock never hurts and he's got a fairly good track record. He's the reason for the recent boost in the stock up to the almost 30 dollar range. He says he's happy with Immelt and management though. So the fact that they are divesting many assets of GE Capital, reducing credit risk, focusing on core businesses, have a guy like Peltz on board and pay a nice dividend are all reasons that I'll continue to hold it and not swap it.