As Peter Lynch said - "This sucker is going up!"
Seriously, I learned about ZETA from a webinar via FS Insights (Tom Lee's shop). Outstanding presentation and a long Q&A with members, including me. I had a lengthy Zoom chat with the CFO. What clicked with me is their work applying AI to marketing, promotions, and managing customers. I am a marketing professional. I can use this big-time. It makes perfect sense what they are doing.
Reviewed their IR materials and love that they are building a propriety database, which gives them a legit moat. I even spoke to my ad agency (one of the biggest on Madison Ave) and key strategic consultant companies about ZETA. Both have direct experience with them and gave their services high marks.
And as RU-05 said, the fundamentals look good, so I'm bullish. I may become one of their customers in the future.