Sure, some kids from South Jersey go compete for Rutgers, but that's a different topic (and they go to compete for other schools, too). As a South Jersey resident, I don't ever sense that Rutgers is reaching out the community or trying to get involved other than that. I think South Jersey is still an afterthought to Rutgers Piscataway/New Brunswick. So viewed through that lense (which may be out of focus, staying with the metaphor), it seems odd to then complain that the Philadelphia media doesn't identify with Rutgers main-campus.I totally disagree! Carli Lloyd, Isiah Pacheco quickly come to mind.
Such a shift is not naturally going to happen naturally; unlike up there, from what I can see, the Philadelphia suburbs are not jam-packed with Rutgers alumni. It's a chicken and egg situation, I guess, but I don't think it's a fair complaint about coverage of the Temple game.
Maybe my perspective is off because I am not a native, although of course I always knew that Rutgers was the state university...
ETA: I knew very little about Rutgers until my son decided to go there, although I'd lived here for a while already. The school just doesn't have a presence down here, and as RUINAC said above, and I agree, that's something maybe Rutgers could work on...
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