Well, that is ONE thing UCLA has on Cal, but generally, it is not, and may never be academics. Although, UCLA is an outstanding University. When we visited 3-4 years ago, the answer we got from students about the difference between UCLA and Cal is "we have a lot more fun." Athletics plays into that. I was surprised during the Cal tour that the tour guide made some snide remarks about Cal football. Not the best look. Have related too that Cal seems to have a Stanford chip on it's shoulder- the tour guide(s) referenced Stanford a couple/few times during the tour. The Stanford tour did not say boo about Cal.
Agree on the carriage fees. But as
@Caliknight has remarked, not sure there is a rabid college football fan base in the SF/Silicon Valley area?