If the Big Ten takes either or both, then the amount the Bay Area cable networks must pay for the Big Ten network goes way up -- just like bringing us in raised the amount the cable systems in the NYC area had to pay. The Bay Area isn't the NYC area, of course, but it is the sixth largest DMA. Of course, only one of the schools has to be taken for that to happen, and maybe the Big Ten will take only Stanford and leave Cal out in the cold. Would Stanford want to abandon its historic rivalry with Cal? My guess is yes, but it's not certain. Stanford is another of those places that does things for odd reasons.