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What's Your Program's Brand - SI.com article

ScarletKid2008

All American
Sep 8, 2006
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Bergen County, NJ
Up on the main page of SI.com today. They have a run down of all the P5 football program's brands and what they should strive to be. Rutgers isn't so bad or anything we've never heard before. Just wish the kids in NJ would agree with the prognosis.

http://www.si.com/college-football/...ll-branding-oregon-ducks-tennessee-volunteers

Rutgers
The brand: While the Scarlet Knights still seem married to the Greg Schiano-era idea of chopping wood, they have the opportunity to forge a new identity in the Big Ten.

What it should be: New Jersey’s team. There is so much good high school football in the state that if the Scarlet Knights can secure their borders and supplement with players from Florida and other hotbed states, they can be competitive even in a division that includes Ohio State and Michigan State. As a Big East member, locking down the state would have been too much to ask. As a Big Ten member, it’s possible.
 
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