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UCLA isn't a bad WBB program, a bit up and down, but actually should be solid. USC has just not found their footing.Would be a good move, the B1G brand coast to coast .
USC (12-16) & UCLA (18-13) won't make B1G WBB much better , but it will give it a bigger audience.
it's sad but the time for regional conferences has passed.It’s just a money move…I suppose no one will lament the loss of rivalries like back in 2011 and 2012. College sports was better with the more regionalized conferences, but that is moot…and long dead…at least RU is not outside looking in.
True…college sports frankly is becoming more and more like pro sports and the appeal to many is lost. When it becomes the same B1G and the same SEC teams over and over, there will be whining about unfairness and other such nonesense. Here’s hoping RU becomes more than just a check-cashed in the sports that frankly matter.it's sad but the time for regional conferences has passed.
Now building a national brand is what conferences want because of the TV revenue that comes with it has passed.
regional rivalries are becoming extinct little by little in OOC schedules because of conference commitments