That WS debacle could end up costing the Yankees hundreds of millions (may be more) in brand value as it is the BIGGEST embarrassment in the modern baseball era. Fan loyalty is almost nonexistent these days - especially the newer generations. The Yankees are the laughing stock of baseball. Brand is everything - look at what a few Superbowls in the 90s did for the Cowboys = I still have moron buddies that have been lifelong bandwagon Cowboy fans thanks to Aikman and Emmitt. Yanks haven’t won squat in 15 years and they finally get their shot and COMPLETELY blow it in epic fashion. Mark my words - in 5 years the LA Dodgers will be the most valuable baseball franchise especially if they win another WS and Yanks do nothing. These young kids barely know who Mantle, Maris, Ruth, Jackson, etc. are.
