Like it or not, HS recruits weigh fan base passion as a factor in deciding where to go to school. Twitter is a way to amplify a fan bases passion (hell, the apathetic Syracuse fans apparently is getting Sails' attention).
Frankly, I'm very surprised that this super-active forum (which is a form of social media) has not leveraged that passion to try to win over football players that are considering RU . Believe me, recruiting is a no-holds barred sport. Tweets (unless you are officially associated with the university) are hardly overstepping any bounds. If used smartly, twitter can be an effective tool. Again, like it or not, football players consider tweets as a proxy for fan base passion. You never know what gets a player over hump to sign....
