Interesting story on Washington's collective effort to retain star players in The Athletic. It's paywalled, but a few highlights.
Seemed the HC of the football team was the most involved person in the Athletics Department in communicating and facilitating NIL work, not the AD, which makes sense.
The person running their collective was formerly one of their biggest fundraisers for the Athletics Department.
A few quotes spread out in a much longer article:
With the help of Montlake Futures, they could afford to make that decision. Washington’s nonprofit NIL collective agreed to deals with all six players to help ensure they’d return in 2023.
All six players came back in part because they were able to do deals with Montlake Futures that were more lucrative than becoming mid-round draft picks.
Montlake Futures executive director Andrew Minear says the collective’s involvement was “just one piece of the pie” for the six team leaders. Each needed to weigh many factors — not just money — in making important decisions about their future. But the collective, which works with all UW sports, assured all six that if they did return, they’d have an opportunity to earn more money by making an impact in the community.
DeBoer says Washington has come a long way since his arrival in November 2021 in building an NIL program that once lagged far behind its Power 5 peers.
Minear didn’t start with Montlake Futures until October 2022. He moved into the position after six spending years in a senior director fundraising role with the university.
DeBoer said, “to where a lot of the guys that stuck around for another year, it made it to where, yes, the development they were gonna have, the journey they were gonna be on, the experience they were gonna have here this year, those were all big pieces of it, too. But it kinda made it a little bit easier to decide to stay knowing that life is a little bit better. Just a little bit.”
All parties agree that having a head coach who gets it and embraces it makes all the difference, too.
“DeBoer is in constant communication with Montlake Futures,” Tupuola-Fetui said. “He understands the importance of NIL and what it can do for our program.”
It’s not quite as easy to raise NIL funds in Seattle as it is in college towns like Ann Arbor. It’s not just that it’s a pro sports city — it’s also the challenge of engaging interest among those whose charitable giving tends to go to hospitals, research or the arts. But everyone involved realizes they need to capitalize on this momentum with the fan base and extend their resources further.
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Takeaways: It's mostly on the head coach of the football team to be in communication with the head of the collective. Very little was said about the AD. Sure, the AD has a role, but the head coach is closest to the players and recruiting and can communicate with the collective on particular needs.
UW was far behind. Of course, winning helped elevate their NIL. UW, in Seattle, has many of the same challenges Rutgers has with charities competing for NIL funds. They caught up.
UW uses funds like Rutgers has used in the offseason, retaining key players. There was a comment (not worth a whole lot but there) under the story that UW and Michigan have a similar approach in that they do not give NIL money to top recruits. Recruits understand that money will be there if they perform, else they can try to get NIL money in the transfer portal.
Rutgers can do better, but winning will open the wallets of more donors. Alienating and berating donors and potential donors will do more harm than good, but for two accounts (same person), they won't shut up.
A subscription to The Athletic has been worth it. $1/month on special.
Thanks in large part to the efforts of Montlake Futures, several key Huskies opted to return for one more season.
theathletic.com