The B10 wants Rutgers to be competitive but may not necessarily want us to compete for championships. They want Rutgers to be a 5-7 win team most years with a once in a while upset of a top 25 team.
A competitive Rutgers keeps the NYC area interested and will also bring out the alums from the other B10 schools playing RU. While many Ohio St, Michigan, and Penn St fans go to Rutgers home games against their team many others may just watch on tv since they know it won't be competitive. If it is 28-3 at halftime the tv may get turned off as they go about their day. But.... if it is 28-17 in the 4th qtr they may stay tuned in since the outcome is not pre-determined.
A competitive Rutgers keeps the NYC area interested and will also bring out the alums from the other B10 schools playing RU. While many Ohio St, Michigan, and Penn St fans go to Rutgers home games against their team many others may just watch on tv since they know it won't be competitive. If it is 28-3 at halftime the tv may get turned off as they go about their day. But.... if it is 28-17 in the 4th qtr they may stay tuned in since the outcome is not pre-determined.