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Mel Tucker wants Sparty to Keep Chopping

Odd pick, I know, for a first post (I’m a longtime lurker) but isn’t there some sort of marketing or trademark protection for Chop and Keep Choppin?
Trademarks are very specific. Rutgers has a trademark for the use of it on clothing, footwear and headgear in connection with football. They don't have trademark that prevents people from using the slogan or even for example a baseball team using it on clothing. Schiano wasn't the first to use the slogan. I remember my youth coaches using it..it just became synonymous with the Rutgers program. It the same way Penn State fans get all bent out of shape when other schools use We Are. No Penn State didn't event it but has become known for it.. I don't understand why it bothers people.

He is the trademark:

Clothing, Footwear And Headgear​

Entertainment services, namely, organizing and sponsoring amateur sporting events in the field of football
 
Trademarks are very specific. Rutgers has a trademark for the use of it on clothing, footwear and headgear in connection with football. They don't have trademark that prevents people from using the slogan or even for example a baseball team using it on clothing. Schiano wasn't the first to use the slogan. I remember my youth coaches using it..it just became synonymous with the Rutgers program. It the same way Penn State fans get all bent out of shape when other schools use We Are. No Penn State didn't event it but has become known for it.. I don't understand why it bothers people.

He is the trademark:

Clothing, Footwear And Headgear​

Entertainment services, namely, organizing and sponsoring amateur sporting events in the field of football
Can't think of examples of other schools using "We Are," and did Penn State obtain a trademark for that?

Not sure where you got that trademark info, the latest one is for "
Apparel, namely, shirts, hats, jackets, sweaters, shorts, sweatshirts, and sweatpants


Unfortunately, Rutgers let the old Keep Chopping trademark lapse in 2018. Forget who was coach then.


There is a doctrine in trademarks called dilution, but it only applies to famous marks. Unlike trademark infringement, trademark dilution does not necessarily involve the unauthorized use of a mark in connection with goods or services that are confusingly similar to those offered in connection with the famous mark. For example, the unauthorized use of FERRARI as a brand of harmonicas may not be trademark infringement, but it may be trademark dilution, even though harmonicas and luxury automobiles are so unrelated that consumers are unlikely to believe Ferrari harmonicas come from the famous automaker. Trademark dilution protects marks that are so well-known, highly reputable, or famous that jurisdictions have decided they deserve protection whether or not their unauthorized use is likely to cause consumer confusion.

 
Schiano is going to have them pumped for the MSU game because of this. Then he's going to chop all over them.
 
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Can't think of examples of other schools using "We Are," and did Penn State obtain a trademark for that?
Marshall and USC both use it. Penn State has a trademark specifically for We Are Penn State...not for We are as some people think.
 
Marshall and USC both use it. Penn State has a trademark specifically for We Are Penn State...not for We are as some people think.
It is difficult to obtain trademarks on common phrases such as "We are." When another school uses "We are" followed by a different school name, the likelihood of confusion case obviously collapses.
 
Marshall and USC both use it. Penn State has a trademark specifically for We Are Penn State...not for We are as some people think.
The movie about the Marshall football teams tragic plane crash is actually titled We Are Marshall. So they were using it in the early 70s. Not sure when it started at Penn State
 
The movie about the Marshall football teams tragic plane crash is actually titled We Are Marshall. So they were using it in the early 70s. Not sure when it started at Penn State
 
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