That's not how it works, particularly in football. Hasn't in decades either. In fact, outside of a few walk on's, I don't think theres a single player on RU's gameday roster that's here because they "willingly chose to". They came here because they were offered a scholorship. Without that scholorship offer, I PROMISE you 95% of the roster would not be in place. For many years in college football, that was the standard of payment. Recently College athletes have taken notice of the enormous amount of money their schools would make off of them and demand further compensation. The landscape of college football shifted as a result.
As for not supporting NIL, that's fine but at this point there's no point in complaining about it. It's not going away, it's never going back to the way it used to be