Direct buy. It's my largest holding at the moment at around 35%. Very much overweight but comfortable with it. The team has been building since the fall of 21 and have been methodical throughout the bear, FTX dump, etc. The tokenomics are as good as you'll see. The biggest thing working against them is that FTX had bought in early and was holding somewhere around 9 million tokens. It's speculated that Coinbase acquired them OTC to facilitate their listing. When Coinbase lists, everyone else follows. There is no team fund or reserved tokens for such things, any future exchanges need to market buy to list.
They do not hype things, they actually have done quite the opposite all along. That said, they have teased an announcement at the upcoming Solana Crossroads conference on May 10th. Gut feeling is they wouldn't do such a thing if it wasn't big. If I had to guess, I'd say it something AI storage related.
First sell target would be $5 for me. It can go much, much higher.