I never expected DIS to sell it outright. It's still a commodity that has value and as you see with the NFL, not everyone wants to run their own network. Better off leaving it to the media companies who can and have the know how.Doesn't seem like a move someone trying to sell ESPN makes.
And I hear a lot of people saying "AAPL should buy ESPN" because of how it will jumpstart their streaming business.
But why wouldn't Disney just keep it to enable the next phase of their streaming business?
And I do understand that ESPN is losing value as cord cutting becomes more and more of a reality, but "imagine if AMZN bought it" doesn't jive with "Disney needs to unload this anchor".
I think it's a good move that strengthens the connection between ESPN and the most valuable media rights property. ESPN would have a strong bond with a property that has fairly inelastic demand (see Peacock playoff streaming numbers) and now has a stake it seeing it do well and ESPN probably should get some benefits from that fact.