Should Pike go back to school and take marketing classes? Look up on ChatGPT and ask how to get whales for NIL purposes? Take time off researching and meeting potential portal targets?
Add in the fact we don't have an AD or President.
Here you go, last sentence is particularly telling.
Attracting large donors, or "whales," to a college basketball program requires a strategic, relationship-driven approach that blends personal engagement, clear value propositions, and an understanding of donor motivations. Here’s how a coach can effectively pursue this:
First, identify potential whales—wealthy alumni, local business leaders, or passionate boosters with a track record of giving. Research their interests, past donations, and connection to the program. A coach can lean on athletic department resources, like development officers, or even dig into public records and social networks to pinpoint these high-capacity prospects.
Next, build a personal connection. Donors at this level aren’t just writing checks; they’re investing in a vision they feel part of. Invite them to practices, offer behind-the-scenes access, or host one-on-one meetings to share your goals for the program—think championships, player development, or community impact. Make it about more than money; tie their support to tangible outcomes, like a new facility or scholarship fund, and show how their name could live on through it.
Tailor the pitch to their motivations. Some whales crave prestige—name a court or endowment after them. Others want influence—hint at advisory roles (without crossing ethical lines). Many love the emotional payoff of wins and player success, so highlight how their funds fuel recruiting top talent or upgrading resources in today’s NIL-driven world.
Leverage success and momentum. Whales are drawn to winners, so a strong season or a breakout player can be your hook. Share data: "Last year’s budget limited us to X; with Y more, we could compete with [rival program]." Be transparent about the competitive gap and how their donation closes it.
Finally, persistence pays off. Cultivate these relationships over time—don’t just ask once. Follow up with updates on the program’s progress, invite them to games, and keep them in the loop. If they don’t bite, ask them to connect you with others who might.
Adapt to the new reality: NIL and donor collectives have shifted the game. If you can’t secure whales yourself, align with boosters already funneling money through these channels, and position yourself as the leader they’ll rally behind.
Coaches who can’t evolve to this fundraising landscape risk falling behind—adapt or move on.
