Comparing notes with friends that attended at a similar time period, taking athletics out of the conversation, they had such a smoother experience. The issue Rutgers continues to have with growing the endowment is the proverbial RU screw. Was at a Holiday Event this past weekend. Rutgers alumni from a 20 year span, mid 80's to 2005'ish, were comparing experiences and one thing that was common was the difficulty they had dealing with administration.
This. This. 100x this.
The biggest problem the school has with attracting donors is that attending the school was a miserable experience (created by the administration, faculty and staff) for a massive portion of the alumni that is of age and means to have donatable-income. This is exacerbated by the school's historically terrible football and mens basketball performance.
I've told this story before, but on the day we graduated in May 1998, my best friend and I (while we were standing in the procession line) laughed about how great it was to be leaving New Brunswick and right there on the spot we made a pact to never donate a dollar to the university. This was almost entirely because the RU Screw attitude pervasive in the staff and tolerated by the administration. My decision was only solidified when I went to graduate school 1700 miles away and the staff experience was night-and-day different ("Holy sh-t, you mean you ask for help and they just help you?!? Without giving you a lecture about how it's not their problem?!? Or without passing-the-buck to six other staff members is six other buildings somewhere on campus?!?")
One thing that is almost never discussed when lamenting why Ohio State and Alabama and USC have tons of donors and Rutgers does not is that Alabama graduates had near-universal positive experiences when they attending the school. The same cannot be said about Rutgers graduates.
Put another way, I'm in my mid-40s. When I was a senior, I lived 20 miles off-campus and drove to school every day to attend classes. Despite all of my classes being on college avenue, the only parking permit the school would issue me was so that I could park at the RAC (and take a bus into New Brunswick) - adding about an hour onto my commute (both ways) each day. It's 25 years later ... if I could punch that administrator in the face today and get away with it, I would. I have similar stories regarding on-campus housing, class selection, parking tickets, purchasing books, etc.
... and that's a large reason why we don't have any donors.
tl;dr:
The RU Screw is not something I look back on fondly in a "haha, didn't it suck that we had to deal with that occassionally?" type of way. Like many (most?) others my age, it is something I view with visceral hatred and it affects how I view the school 25 years later.