I read an article long ago that consulting firms are teaching corporations to put up hurdles to protect their business. For example, 90% will wait for a ten minute period or fill out a form for a refund, but only 70% will wait on a second hurdle like transferring the call to another customer service rep. Only 40% will wait for a third hurdle or 30% wait for a fourth hurdle. This apply to cancelling insurance, following up medical charges, cancelling subscriptions Or numerous charges. It’s part of their business, instead of good customer service, they do the opposite.
I was thinking of putting out a product and giving an guarantee or money back and putting up hurdles like 6-8 and only 4-5% will ever get their money back since everyone will give up after the 6th hurdle. There wouldn’t be any product but I would keep 95% of the money received.