Freakonomics had an interesting podcast on fandom.
You need to cultivate fans by winning. And winning creates its strongest impression on those in middle school.
So if you want a powerful donation base, you need to win big when someone is around 12-14 and sustain a competitive team until that person is a working adult with disposable income.
Essentially that means at least a decade of competitive football.
Greg was almost there, but left before the magic mark.
Now the clock won’t restart until we win another big game.
You need to cultivate fans by winning. And winning creates its strongest impression on those in middle school.
So if you want a powerful donation base, you need to win big when someone is around 12-14 and sustain a competitive team until that person is a working adult with disposable income.
Essentially that means at least a decade of competitive football.
Greg was almost there, but left before the magic mark.
Now the clock won’t restart until we win another big game.