Might be bad for short term gamblers of Tesla stock. Great news for long term investors.
1.4mm units for premium priced vehicles is pretty damn good, especially during shaky economic times. I'm sure you heard Tesla just dethroned BMW for vehicles sales at that price point in the US. With these price cuts + the IRA credits, they've just entered a much larger pool of potential customers.
This is not going to be the hammer on Tesla's margins that you might think. Tesla will get 100% of the tax credit for domestic production of battery cells and battery modules. This adds up to a big ass number.
"A tax credit is also included for the production of battery cells and battery modules in the United States based on the capacity in kilowatt hours of the battery cell or module. The credit in the case of a battery cell is based on the capacity of the cell up to $35 per kWh, and in the case of a module is based on the capacity of the module up to $10 per kWh (or, in the case of a battery module that does not use battery cells, $45 per kWh). For a 75kWh battery pack, this means that there could be a tax credit of up to $2,625 ($35 per kWh) for the maker of the battery cells and up to $750 for the maker of the modules ($10 per kWh). The credit is eligible for direct payment from Treasury and the right to the credit can be sold for cash to third parties (in both cases subject to certain limitations)."
https://www.orrick.com/en/Insights/...ax-Credits-Available-to-Battery-Manufacturers
Other factors to consider:
The ramp of the Austin factory where the latest manufacturing efficiencies have yet to hit the bottom line.
Continued ramp of in-house 4680 cells
Supply costs are declining
Tesla energy.... Powerwall and Megapack are set to grow rapidly in 2023 with the opening of the new Megapack factory in Lathrop, Ca.
Lastly, these may seem like drastic cuts, but if you go back a year or 2 to where the price of Tesla's were, it's really not much of a difference. Sorry, I don't know how to add a screenshot, but if you jump to the 1:15 mark of the video, you'll see a price breakdown to the different models over the past 2 years.