Yes. Indeed..."intense marketing and propaganda".
The reality is you had no idea Tesla doesn't advertise. LOL
OT: Electric vehicles
- Thread starter BellyFullOfWhiteDogCrap
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The reality is you had no idea Tesla doesn't advertise. LOL
This is a good read on the topic.
www.themarketingish.com
How Tesla Spends $0 on Advertising — MARKETING-ISH
If you check the news or watch CNBC every once in a while, you probably hear the name Tesla on a near daily basis. The company is on your TV, your social media feeds, and constantly being discussed by analysts around the clock. In 2020, Tesla surpassed Instagram to be the fastest-growing company in
www.themarketingish.com
No, Regan. The reality is that they DO advertise and market themselves. Their website is full of marketing propaganda. Their social media presence is pure marketing propaganda.
You know a critical attribute always present in members of any cult? An unshakable belief that they know and/or understand something special that outsiders do not know. And strong feelings of superiority for being in the know about that, and other, special things. Despite it being obviously, provably, false.
Belly: "Tesla doesn't market. Show me marketing."
Mild: "Website. Twitter. Youtube."
Belly: "You had no idea they don't market."
Mild: "Um... Website, Twitter. YouTube."
Belly: "You just don't get it."
Mild: "Uh-huh. Okay."
I would suggest we have an intervention for you, to pull you back from the abyss. But I'm starting to think we might need an Exorcist instead. 😉
And all of those "presentation days" that Elon turns into a giant sell job.
Next thing you know St. Elon will be tweeting about "Musk Steaks". But that's not marketing.
it's also easy to say that we don't advertise anymore when you've spent enough time and effort to indoctrinate your cult into doing the selling for you. apple did a great job of this...and continued to advertise and market on top of it. tesla is experimenting to see how far it can get by leaning more on exploiting the cult.
Actually no, they're recruiting tools. The content of AI Day, Autonomy Day, Battery Day...etc was highly technical. In fact, the stock dropped 10% after Battery Day because the mainstream media and Wall St. had no idea what they were seeing. Since you just proved you've never actually seen a Tesla presentation, try watching AI Day. 90% will probably be over your head, which isn't said to be an insult. I know you won't watch it anyway. It's easier to create an imaginary enemy in your head.
If you want to say those presentations are a "sell job" to big brain engineers, fair enough.
So.... once again you misunderstand and misrepresent.
then you don't understand marketing. it serves the purpose of selling the engineers and the technical people. but it also plants the seed to the general public that Tesla is ahead of the game, that no one else is thinking of these things, etc. it's brand management. by bombarding the public with positive reinforcement, no matter if the public understands it or not, which will color how they look at that company, as well as serve as a measuring stick for their competition. if a company manages their brand well, it doesn't matter if a competitor has a better product or not...the competition has to spend a ton of time and resources resetting public perception to neutral, let alone winning it.
Website, twitter and youtube...lol. I'm on twitter and youtube all the time. Never had an ad pop up. If I go on Amazon to buy socks, I'm now subjected to "intense marketing and propaganda"?
So weak. Nice attempted backtrack.
You're ignorant about the company. You can man up and admit that rather than calling people with greater knowledge "cult members". Self awareness and humility are good traits.
Was the Cybertruck event also a high-minded recruiting tool? For those big brains who like to smash things on weekends?
Of course Tesla markets itself. But they do it for free, which is amazing. The legacy automakers spent $13 billion on advertising in 2019. Compare that to Tesla $0.
LOL.
First of all, "AI Day" is a marketing exercise. What did you imagine it was? Did you think that when companies do such presentations, that they all stick a banner on top of the stage to label it "MARKETING MESSAGE"? Unbelievable.
Second, nobody imagines Tesla as an enemy. It's ridiculously paranoid of you to even state things that way. You said Tesla doesn't do any marketing, an entirely unsupportable position based on easily observable things everybody can see (but you Teslarati who are apparently blind). You, yourself, keep bringing up Tesla marketing activities.
Secondly, why do you keep trying to talk about stuff for which you have no background at all to speak? You couldn't possibly know what percentage of a technical presentation is over anybody's head unless you know their education and professional background. And most of us here don't reveal those sorts of details in online forums. I won't speak for anybody else, but I don't even reveal details about such stuff in person. I couldn't even if I wanted to. Stop projecting your lack of background in technology on everybody else.
And yes, all tech companies need to market themselves to the tech talent out there, as well as to their customers.
Kind of like Trump appearing at WWE events. But it's not marketing.
I have never seen a Tesla ad on TV, in print on the radio or online.
Please. You're just not that stupid. Which means that either you're trolling us and don't actually believe the obviously, provably, already proven BS you're trying to push. Or you're hopelessly blinded by your cult fascination of Musk and Tesla.
You said Tesla doesn't do marketing. You're actually claiming their website and social media presence, and presentations such as AI Day aren't marketing efforts. That's a flat out indefensible position. It's an idiotic thing to claim. It takes all of two minutes of browsing their website and examining their social media accounts to see that they're all about marketing.
Hey, those events are about reading scripture! That's not marketing
You know, I know, we all know that Tesla doesn't pay for advertising. Give it a break already.
Wrong. He makes all kinds of substantive posts, typically backed up by fact or at least supportable logic. And Bleem is correct, Tesla obviously spends plenty on marketing. They just don't do paid ads.
And why do you guys even care what Tesla spends on marketing or sales versus other companies? How is that even meaningful in a thread purportedly about EVs? In what universally accepted way does that make Tesla any "better" than companies that purchase ads or whom are more up front about their marketing efforts?
All of us here are trying to be substantive. But when people say truly stupid and instantly disprovable stuff like "Tesla doesn't market", that invites ridicule and counterpoint. That Tesla don't account for their marketing spend in the same was as other companies is just some weird Musk thing.
You're projecting.
You literally said that they do marketing but don't pay for it.
That's stupid. Nothing is free. The only person in this entire thread who is completely lacking substance is you.
You give it break. Nobody is accepting the lie you've accepted. That's on you, not us.
Tesla's website, social media presence, and presentations cost them money and they are all marketing efforts that advertise Tesla and Tesla products. To dispute that is utter ridiculousness.
You don't really grasp marketing very well, do you?
So now we're down to arguing about the cost of developing the Tesla website and the cost of someone posting stuff on social media. OK, Tesla might spend 100 grand or even a million bucks a year on marketing. The legacy automakers are spending not double or even an order of magnitude difference, but literally like 10,000 x as much as Tesla.
Guys, for once in your lives, save the negative shit for some other topic. Get a freaking life already.
Guys, for once in your lives, save the negative shit for some other topic. Get a freaking life already.
C'mon. We all know St. Elon would not soil himself with marketing. His every utterance is for the advancement of science and well being of the world.
Why? He doesn't have to watch a single ad when he watches 5 hours of video on Tesla's YT channel. 🤣
Okay, so you also don't understand technology and its associated costs.
I could tell you what Tesla spends with my organization, but that would violate NDA. Suffice to say your numbers are off by orders of magnitude.
BMW ready for any ban on fossil fuel-burning cars from 2030, CEO says
Germany's BMW will be ready for any ban on internal combustion engine (ICE) cars from 2030 onwards with an offering of electric vehicles, Chief Executive Officer Oliver Zipse said on Tuesday.
www.reuters.com
Suffice to say you resort to ad hominem whenever you have nothing of substance to add. Now you added that you have some secret that cannot be shared, but proves you right. Whatever. I'm mystified why you even bothered to post that.
No ad hominem. Simply targeted observation. Your suggestion that Tesla spends "$100,000 or a million" on their web presence is laughable. It demonstrates that you simply don't know how these things work. I do.
I'm unimpressed with your assertions. Back it up with data or else you're just blowing smoke.
And be sure to use comps to other automakers.
It's not the sort of thing that needs to be backed up for anyone who understands technology.
A web site such as Tesla's customer-facing presence consists of thousands of application instances running on thousands of virtual servers - per tier - which in turn run on dozens of racks of physical hardware, which in turn utilize petabytes of storage across redundant arrays - and that's just in one data center. They will have at least two. The hardware alone carries something on the order of a $100MM price tag and we haven't even broached the resource costs - developers, hardware engineers, network engineers, project & program managers. Similar-sized companies carry an in-house head count solely for web presence that numbers in the hundreds, which doesn't include the usual bevy of contractors. It also doesn't include things like DC fixed costs, licensing costs, maintenance costs, etc.
That's all the detail you get. If you want specific numbers for specific business entities, then write me a check.
I think it’s fair to say that Tesla doesn’t advertise like other car companies but they do advertise/market. If you were a shareholder, you want them to spend that money. The clear example is mall store fronts. Not so clear is free product to YouTubers that pump or review their products.
No, we are not arguing the cost of anybody's website. Nobody else but you and belly GAF about how much anybody is spending on their marketing. Why would you even think anybody cares about that?
You, or Belly, I can't remember, said Tesla doesn't market. Which is flat out wrong. Deal with it.
