You missed a yearly Octobers of pink clothes and women's causes in NFL? Sports marketing is full of women specific marketing because leagues/networks see woman as the decision makers 70-85% of the time
With regard to viewers, NFL made a big deal out of stating that men watch sports for the games and women watch for "the narratives." Leagues/networks go out of their way to whip-up a lot of fluffy-dramas about players, teams etc.
You can catch the narrative vibe in Cleveland talking about its new name (based on statues near a road):
"Brian Barren, Cleveland’s president of business operations, said ..We think Guardians is unique and authentic to Cleveland...It’s less about the Guardians of Traffic and more about what the Guardians represent and that idea of protection. For us and our research, Cleveland folks are very protective of one another...They’re protective of our city, they’re protective of the land and everything about it. "
That's totally a femme vibe with that "protection stuff. A basic name like "Browns" or "Steelers" has no narrative juice. But "Guardians" is what the marketers call "aspirational/inspirational" and women like that stuff.
I guarantee that when teams heads were talking about a new name a first question would be about what the women like .
Known as the Indians since 1915, Cleveland’s Major League Baseball team will be called Guardians
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