Excellent post.The “Rock is Dead” lament has been around just about as long as Rock music has existed. The tragic plane crash in 1959 that took the lives of Buddy Holley, Richie Valens and JP “Big Bopper” Richardson resulted in an early obituary for the musical genre. Referred to as “The Day The Music Died”. Holly in particular was regarded as the future, a fabulously talented and creative musician. Later at the end of the 1960s with the demise of The Beatles followed by the deaths of Jimi Hendrix,Janice Joplin and Jim Morrison over the 1970-1971 period led to speculation that Rock was done. For people like me who grew up listening to the great era from 1965 - 1974, the direction of Rock waned with the death of John Lennon in 1980 and the demise (before later reformations) of bands like The Eagles, Led Zeppelin, The Allman Bros. Band, The Doobie Brothers etc seem to signal the beginning of the end in the 1980s. Again with the deaths of talented musicians and songwriters like Stevie Ray Vaughan and Kurt Cobain in the early 1990s seemed to seal the fate of Rock. Today, Rock may never attain the overall popularity it once had but there is a lot of organic, good rock music being made by young people. There are more ways then ever to find it if people look for it. In the end, it’s not about fame and fortune, it’s about new music being made that has meaning and helps people.
Rock may never be able to match its popularity from its heyday, but there's still plenty of new stuff out there and some great bands. Off the top of my head, I like The War on Drugs, Drive-By Truckers, Gary Clark Jr., Arcade Fire, The Black Keys, and My Morning Jacket.