I doubt money has anything to do with it. Maybe people should just let all the Swift stuff go. Her very serious boyfriend is playing in the game and maybe she just wants to be a supportive girlfriend staying in the background as much as possible, so as not to be a distraction. She can't control the TV cameras - and if she really wanted more attention, I'm sure that doing the Super Bowl halftime show would be a great way to do that. I actually respect her for not doing it at a game her boyfriend is playing in. I'm sure she'll do some future one.