Yea they started selling as the shares ramped up at 80 and most of the sales were over 100. I think they're smart enough to know the growth rate was unsustainable. They stopped scheduled selling in 2021 just before they slashed their forecasts. To me that's, you've gotten your money don't make waves and make it look bad with additional stock sales just before you're about to slash sales projections. Executives and founders have lots of shares and it's very unusual that any ever sell all or any significant stake. That would be another flag to call attention to yourself. Sell enough to cash in but not enough to raise any flags. Still holding a sizeable amount of stock/options doesn't mean much imo. Unlike drug companies, where I'm often skeptical, I don't think these guys did anything illegal. They used some common sense.
It's kind of logical if you think about it. The pandemic supercharged all these kind of things but eventually it was going to wear off. It's not a sustainable growth rate especially at a premium price. The product can be great but that's besides the point.
From the article:
Although the plan called for selling up to 2.4 million shares through October 2022, Foley notified the board that he had terminated the selling plan on Aug. 30, 2021, after selling a total of 1 million shares. No reason was given for the termination, but on Nov. 4, 2021,
the company slashed its sales forecast and the shares tumbled.
The wave of insider selling started when the stock surged past $80 in the fall of 2020, and gained momentum in 2021 as it held above $100, SEC filings show.
www.cnbc.com