Interesting article about young people behind millennials actually "hating" sports (as opposed to just not being interested). The article goes in depth on the cultural contours, as well as why gambling is being used to pull young people in. It also goes into things like what baseball is doing to gain fans and how progress is going.
Why Do So Many Young Americans Hate Sports?
Market data paints a grim picture for the future of pro sports. In league offices around the country, the campaign to secure it is well underway.
"A new study reveals that just 23 percent of Generation Z — people born between 1992 and 2007, as the study defines the age group — consider themselves “avid” sports fans. That’s 19 percent lower than the Millennial mark of 42 percent. Roughly a third of Gen Xers and Baby Boomers, meanwhile, identify as “avid” sports fans, about 10 points higher than members of Gen Z. Perhaps more tellingly, Gen Z folks say they “actively dislike” sports at a 27-percent clip. The correspondent rates for Millennials, Gen Xers and Boomers rate hovered between 5 and 7 percent.
This is not the first time data collectors have concluded that Gen Z is just not that into sports. In November 2020, Rich Luker, a social psychologist who founded his own sports polling organization, told the Washington Post that he’s observed sports fandom drop among young people for the past decade and a half, and has warned major sports leagues that a reckoning is on the horizon. "
Market data paints a grim picture for the future of pro sports. In league offices around the country, the campaign to secure it is well underway.
www.insidehook.com