I said that about both revenue sportsIt has nothing to do with "this NIL era".
Look at the rest of the columns.
We have always been significantly behind in alumni contributions and ticket sales compared to peers.
Without NIL we will still be significantly behind.
As someone said above, we have small arenas with cheap tickets (?? I'm just assuming. Have no idea how our prices compare to others).
I would imagine significantly raising ticket prices/mandatory donations, under the guise of "we need more money to compete", would be very negatively received.
So because we didn’t build the larger stadiums and arenas years ago when we weren’t competitive to give our fan base time to adapt to it now it would be worse because it’s “out in the open” that money is needed to be competitive
10 years ago and 20 years ago $$$ was needed it was just behind closed doors, illegal or not discussed
Now that it’s out in the open we would STILL offend our fan base? This is where the problem is is that we’re too cynical and worried about feelings
If basketball had raised the prices 50% instead of 25% we still would’ve sold out the season